updated 04:10 pm EDT, Mon May 16, 2005
MTV looks at , which some iPod fans and accessory makers are taking to the extreme. Last week Noreve, a French company that sells high-end leather cases for portable gadgets, added a $1,783 limited-edition "Love" iPod pouch to its catalog. The soft pink case is adorned with a white-gold heart encrusted with 44 diamonds. "Equally impractical is Fendi's Juke Box, a $1,500 carrying case devised by German fashion designer Karl Lagerfeld, one of the brains behind Fendi and Chanel." Accessorizing iPods has become "almost as important as the player itself," and the market is being bombarded with new products by Christian Dior, Louis Vuitton, Kate Spade, Burberry and Coach, all of which offer designer iPod cases. Coach's $98 python-skinned case sold out before it even hit stores in September 2004. A second batch of cases arrived in April and also sold out immediately.