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Court rules Apple can use \'Tiger\' mark

updated 07:05 am EDT, Mon May 16, 2005

Apple can use \'Tiger\' mark

A Florida Federal Court has ruled that Apple's use of the 'Tiger' moniker does not infringe upon retailer TigerDirect's trademark, against Apple. The court said that "there is greater risk of damage to Apple from granting the injunction than any potential harm to TigerDirect from Apple's use of Tiger marks," according to AppleInsider. At the hearing, Apple used user surveys, evidence of a plethora other 'Tiger'-based names in the computer industry, and testimony by Senior VP Phil Schiller: "Apple also entered into evidence a survey that revealed only 6% of consumers associated the name 'Tiger' with TigerDirect. Meanwhile, the survey of 517 people showed that only 4 people associated the name "Tiger" with a company... Apple asserted that TigerDirect does not posses a protected family of Tiger marks."




by MacNN Staff

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  1. mgpalma

    Joined: Dec 1969

    0

    Nice try...

    Another lame suit shot down in flames. I hope it was worth the loss of business, since companies such as ours will no longer be buying from you.

  1. kw14

    Joined: Dec 1969

    0

    associate tiger with a co

    Yeah, I now associate Tiger with a company...TigerDirect-a company that I won't buy from. I was going to buy a printer from Amazon. But seeing that it is shipped from TigerDirect...order canceled!

  1. groundwork

    Joined: Dec 1969

    0

    cost?

    So how much did this marketing venture by TigerDirect end up costing them?

  1. jhorvatic

    Joined: Dec 1969

    0

    TigerDirect wanted some

    TigerDirect wanted some easy money. The judge fortunately had some common sense to deny there easy money ploy. Not to mention the can of worms this would have opened up in the courts if everyone would start claiming a simple name of an animal as there own propriatary property. The whole thing was rediculous.

  1. sketch

    Joined: Dec 1969

    0

    Apple vs Apple Records

    Whatever happened to the Apple Records lawsuit?

  1. gregy

    Joined: Dec 1969

    0

    TigerDirect is ignorant

    TigerDirect's president emailed us when they first filed suit and revealed surprising ignorance of the law -- we blogged about it at http://informedsources.blogspot.com/2005/04/when-is-retailer-like-operating-system.html.

  1. Person Man

    Joined: Dec 1969

    0

    Apple vs Apple Records

    That case will be going to court sometime in 2006, last I heard.

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