updated 07:05 am EDT, Mon May 16, 2005
Apple can use \'Tiger\' mark
A Florida Federal Court has ruled that Apple's use of the 'Tiger' moniker does not infringe upon retailer TigerDirect's trademark, against Apple. The court said that "there is greater risk of damage to Apple from granting the injunction than any potential harm to TigerDirect from Apple's use of Tiger marks," according to AppleInsider. At the hearing, Apple used user surveys, evidence of a plethora other 'Tiger'-based names in the computer industry, and testimony by Senior VP Phil Schiller: "Apple also entered into evidence a survey that revealed only 6% of consumers associated the name 'Tiger' with TigerDirect. Meanwhile, the survey of 517 people showed that only 4 people associated the name "Tiger" with a company... Apple asserted that TigerDirect does not posses a protected family of Tiger marks."