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Xbox 360 enclosure reminiscent of iPod, Macs

updated 10:35 am EDT, Fri May 13, 2005

Xbox 360 enclosure

Microsoft yesterday unveiled the much-anticipated . The new gaming console debuted on MTV during a red-carpet Hollywood extravaganza. The Xbox 360 features PowerPC processor with three 3.2Ghz cores. The Xbox 360 features a minimalist enclosure, reminiscent of Apple's products. "We did lots of color studies," says J Allard, corporate VP of Xbox, "Most people actually came back and said, 'This reminds me of iPod'." Taking "further minimalist cues from Apple's iPod," the Xbox 360 keeps most of its functionality hidden, a 1UP.com article explains. "Inspired by Apple's audacious iPod campaign, Microsoft hopes Xbox 360's minimalist industrial design and frosty white appearance will appeal to more than just hardcore gamers."

by MacNN Staff

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climacs
Fresh-Faced Recruit

Joined: Sep 2001

0

05/13, 10:55am | report spam | close Reply |
billy boy copies Apple

again

<nelson muntz>

Ha Ha!

</nelson muntz>

dave a
Fresh-Faced Recruit

Joined: Jan 2002

0

05/13, 11:00am | report spam | close Reply |
At least they're admitti

At least they're admitting it this time!!

My question, of course, is -- when do we see yellow dog linux (or Darwin) for xbox?

I'll buy one...!

darkelf
Fresh-Faced Recruit

Joined: Nov 2003

0

05/13, 11:01am | report spam | close Reply |
too bad

"Most people actually came back and said, 'This reminds me of iPod'."

heh. too bad, Bill says the iPod's just a fad. oh well, better luck, maybe the next xbox will remind people of a cellphone.

ccrider
Mac Enthusiast

Joined: Mar 2001

0

05/13, 11:02am | report spam | close Reply |
hmmm

"Custom-designed IBM PowerPC-based CPU with 3 symmetrical cores running at 3.2Ghz each; 2 hardware threads per core and 6 hardware threads total"

How come Bill can get a powerpc chip to run at 3Ghz but Steve can't?

hulksmash
Fresh-Faced Recruit

Joined: Sep 2004

0

05/13, 11:09am | report spam | close Reply |
amen ccrider

I watched the colony video this morning and all I thought during it was why are we stuck at 2.7 GHz. Don't get me wrong, I love my G5, but IBM needs to get on the ball.

Sebastien
Dedicated MacNNer

Joined: Apr 2000

0

05/13, 11:10am | report spam | close Reply |
Does anyone REALLY care?

Is this even deserving of a mention? No!

MS is trying to make its c***-box a loss-leader, and it's not even succeeding at that.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 11:13am | report spam | close Reply |
amazing

That machine is awesome. I was wondering the same thing as ccrider, why can MS get 3ghz multicore but Apple can't?

That is one great box MS is building, it kicks the Mac Mini's butt. Of course, they're going to criple it by making it run windows. Too bad it won't do Linux or work with QT.

MS has such a big way into the digital home media now. I had hoped Apple would buy Tivo because you could see this coming with the Xbox2. I liked the original xbox, even though I had to replace it 3 times. Maybe this time using IBM chips it'll be better and hopefully better quality. Other than that, since Apple doesn't compete in this area, I'm rooting for the xbox2.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 11:16am | report spam | close Reply |
btw

I commented on the xbox2 and the mac mini. I realize it is not a personal computer but it very well could be. Those specs are amazing and i don't think it'll cost more than the 499 of a mac mini. It's apples and oranges but I was more or less commenting on how much they packed into a small and hopefully inexpensive package.

sammaffei
Fresh-Faced Recruit

Joined: Sep 2004

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05/13, 11:17am | report spam | close Reply |
Why XBox CPU is 3.2GHz

Because, if I'm not mistaken, it is a souped up G3 core. Please remember GHz is not directly analogous to processing power.

dlindsay17
Forum Regular

Joined: Dec 1999

0

05/13, 11:17am | report spam | close Reply |
Xbox '05 == Apple '96

well, minus all the horsepower, that is...

PIPPIN

http://www.theapplecollection.com/design/macproto/Pippin.html

dimplemonkey
Fresh-Faced Recruit

Joined: Oct 2001

0

05/13, 11:27am | report spam | close Reply |
Apple frustrations...

OK, just like that one poster mentioned...

How come Bill can get a 3GHz +, triple-core PPC chip out the door but we're still waiting on the Mac side? How did MS overcome the "mother of all thermal challenges"? I know it's not as thin as a PB but with three cores, its gotta be pretty d*** hot in there!

edtekker
Fresh-Faced Recruit

Joined: Mar 2003

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05/13, 11:34am | report spam | close Reply |
Still

The specs on the multicore chip are what they'll have whent the device actually ships in six months, not what actually exists now. Let's hope that means Apple will be able to get their hands on something similar from IBM by then.

And was it just me, or was that MTV rollout one of the lamest attempts at hype advertising you've ever seen? I don't know whether MTV or Microsoft was to blame for that, but somebody is guilty of driving without a clue.

koolkid1976
Fresh-Faced Recruit

Joined: May 2003

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05/13, 11:41am | report spam | close Reply |
Quit with the 3.2 GHz !

Why you all keep asking the same questions? The xBox powerpc is lacking some advanced functions present in the G5, that's why it can run at a higher frequency.

OsakaBill
Forum Regular

Joined: Oct 1999

0

05/13, 11:54am | report spam | close Reply |
Why Stuck @ 2.7 GHz?

I hope everyone understands a couple of things.

First, Steve and Bill have little to do with the design and production of the CPUs used in their products. Steve (and Bill) can no more make a 3 GHz chip materialize out of thin air than you or I can. They are dependant on what IBM (or Motorola or Intel or AMD) can deliver.

Second, although MS announced the specs of the Xbox 360 the other day, when will the product actually be in production and on the shelves for consumers to buy? If I am not mistaken, it will be late fall. That is a lot of time for a lot to happen. What if IBM cannot deliver 3.2 GHz chips in that time frame? Or enough chips in that time frame? What happens to the Xbox 360 then? Likewise, if IBM has 3.2 GHz PowerPC 970 family chips ready to go by then, do you honestly think Apple will not avail itself of the opportunity to use those chips?

eddd
Fresh-Faced Recruit

Joined: Dec 2001

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05/13, 12:02pm | report spam | close Reply |
well...

quote: "Steve (and Bill) can no more make a 3 GHz chip materialize out of thin air than you or I can"

Well, I might argue with you on that. Money is the incentive, and Bill's got lots.

zac4mac
Mac Elite

Joined: Oct 1999

0

05/13, 12:03pm | report spam | close Reply |
Remember -

PowerPC is a mature processor platform; PPC601 thru PPC970 spans a decade +. All I've seen about the processor is that it's PPC, nothing says it's a G5. As one poster said, maybe it's a hot-rod 3 core G3. Point is nobody knows yet. I'll bet that nobody's gonna want an X Box 3core in their PowerMac.

Z

dave a
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Joined: Jan 2002

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05/13, 12:03pm | report spam | close Reply |
be fair

We'd want Apple to copy the best Microsoft has to offer, right? (Like a customizable Start menu that can contain all your software options...oh, wait, they had that in version 9, didn't they? Except for the wizard bit and having programs add themselves on request during the install process.)

http://www.weborial.com/

rok
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Joined: Mar 1999

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05/13, 12:20pm | report spam | close Reply |
xbox and ipod

okay, anyone else besides me find it amusing that, by copying the styling of the ipod in the xbox360, microsoft will inadvertently increase IPOD sales as well?

benhur
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Joined: Jan 2001

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05/13, 12:22pm | report spam | close Reply |
re: Xbox '05 == Apple '

You must be joking.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 12:27pm | report spam | close Reply |
re: xbox and iPod

"by copying the styling of the ipod in the xbox360, microsoft will inadvertently increase IPOD sales as well?"

I think MS is counting on the capabilities of the xbox to change all that. It will have a tie in to the MSN music store and new iPod challengers.

I wish it would tie into Macs but of course that won't happen.

Gabe

medelegant
Fresh-Faced Recruit

Joined: Sep 2002

0

05/13, 12:30pm | report spam | close Reply |
Massive Failure!

This new XBox thingy is gonna be a massive failure!!! It doesn't have a floppy drive.

vortexlift
Fresh-Faced Recruit

Joined: Mar 2004

0

05/13, 12:49pm | report spam | close Reply |
iPod Like?

Huh? Are they kidding. I thought that was a joke or a Microsoft PR release. The Xbox 360 looks nothing like the iPod or iMac. Where's the minimalist design aesthetics. The simple straight lines? When I first saw it 2 days ago, it looked to me like a souped up Dell PC box from the 90's that Refrigerator Perry sat on.

scotty321
Fresh-Faced Recruit

Joined: Nov 1999

0

05/13, 01:13pm | report spam | close Reply |
Why can't Apple do this?

This is infuriating. Why hasn't Apple entered the GAMING MARKET?????

GRRRRR.......................

Apple should've entered the gaming market a LONG TIME AGO!

Fiyin
Fresh-Faced Recruit

Joined: Jul 2002

0

05/13, 01:18pm | report spam | close Reply |
$0.02

sammaffei, based on the die photo that GameSpot has been showing, it doesn't appear that Microsoft will be using a "souped up G3 core" And it's not unreasonable to try processing power comparisons at this point since there are already CPUs from the same architecture family on the market.

koolkid1976, assuming that you're correct about a reduced feature set (you probably aren't), a CPU's speed path is usually determined by features you can't remove from the processor.

I'm glad there are some nods to the iPod design in the Xbox 360. The iPod is aesthetically stunning and more consumer electronic devices could benefit from that touch of class. I won't have to hide my Xbox behind a better looking gadget anymore!

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 01:47pm | report spam | close Reply |
re: why can't apple do.

this?

I think Apple's only chance is to team up with one of the existing competitors. There is no way Apple could start from the ground up. MS has some serious ties in gaming.

It would be great to see a partnership between Apple and Sony on the gaming front. But they're both too stuborn besides having competing music store technologies, etc.

alexforsythe24
Fresh-Faced Recruit

Joined: Oct 2001

0

05/13, 01:50pm | report spam | close Reply |
Xbox360 uses G5-like chip

Based on what's been confirmed already, the Xbox360 will use a chip much more like a G5 then a G3 or G4. For the record, G5 is apples marketing name for the PPC970 and differs from the g4 in many ways not the least of which is that it's a 64-bit chip.

Microsoft has confirmed they are using a 3-core 64 bit PPC running at 3.2 Ghz from IBM.

http://www.themacobserver.com/article/2004/02/02.14.shtml

Now this chip was most likely specificlly designed for the Xbox 360, but it sure is a close cousin to, if not a brother to the PPC970 which apple uses as it's G5.

Now the Xbox360 isn't due to be released until the end of the year.

Does that mean 3.2Ghz 64-bit 3 core PPCs exist right now in production quanity ?? Doubt it.

Should we resonably expect this technology to filter down into a 3Ghz + multicore PPC (G5 or whatever apple marketing decides to call it) based mac in the near future ?? YOU BET!!!

Why does MS get this technology first ?? Because they have 15.5 million installed xbox units are of June 2004. That's WAY more xboxes then Macintosh G5s. http://www.mogalime.com/archives/002677.html

I hope we get multicore G5 processors at 3Ghz +, but will we get them before MS .. doubt it.

alexforsythe24
Fresh-Faced Recruit

Joined: Oct 2001

0

05/13, 01:53pm | report spam | close Reply |
By the way ..

MS shipped Powermac G5's running a special PPC version of windows as the development machines for xbox360 developers. Sure bolsters the argument that it's a G5 like processor in the Xbox360 and we should be at 3.2Ghz multicore too.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 01:58pm | report spam | close Reply |
so don't panic

is what you're telling everyone :0

I think it's good news that MS is using the G5 for the xbox. It will only help the development process of the processor.

I just wished the xbox would be open to other technologies, QT, unix, but that's just wishful thinking.

I think the xbox360 is the real deal in terms of the home media center. I know a lot of people thought of the Mac Mini in this regard but I never understood it.

The xbox360 will be much more than just a gaming machine, it has all the right parts in place and is built for the future. Maybe Apple can tie into it somehow.

Coil0110
Fresh-Faced Recruit

Joined: Aug 2001

0

05/13, 02:04pm | report spam | close Reply |
oh please

Everyone stop you whining about 3.2 ghz processor, its a modified G5 (modified for gaming), and its liquid cooled just like something else we all know so well. Apple will release faster G5 machines when it can and when its economically viable to do so. All I have to say for MSFT Sony and Nintendo, all three of which are using next-gen IMB processors in their consoles, is I hope they don't have the same Fishkill/G5 fabrication problems that Apple is having. Its one thing to sell 100k 2.7 ghz powermacs and quite another to launch a console with 2 million units six months from now, everyone using a triple core processor.

selowitch
Mac Elite

Joined: Nov 2003

0

05/13, 02:17pm | report spam | close Reply |
3 GHz

Perhaps Gates can achieve 3G because [i]it's not a G5[/i]!

alexforsythe24
Fresh-Faced Recruit

Joined: Oct 2001

0

05/13, 03:00pm | report spam | close Reply |
G5

Quote :: Perhaps Gates can achieve 3G because [i]it's not a G5[/i]!

See above .. it more or less IS a G5.

porieux
Baninated

Joined: Mar 2001

0

05/13, 03:04pm | report spam | close Reply |
xbox = suck

Microsoft knows nothing about video games

kentuckyfried
Senior User

Joined: Jan 2002

0

05/13, 03:07pm | report spam | close Reply |
heheh

I hope the Xbox 360 is hackable into an inexpensive box to run OS X. :P

technomaster
Fresh-Faced Recruit

Joined: Oct 2003

0

05/13, 04:24pm | report spam | close Reply |
Wow! Great price!

Here's an even better question--- how can they sell a game machine powered by a G5-thing and a super ATi video card for $299?!?! The word on the street is that it'll come w/ 512mb of ram, DVD drive, and a 20gb hard drive.

Price-wise... isn't this more power than comes in a $499 MacMini? Isn't Apple charging $1500 for the cheapest G5 tower at about half the speed (in Mhz)?

It makes you wonder how much profit Apple makes on each sale. (sure they spend tons on R&D, advertising, etc)... but at $299 this next gen console is killer on paper.

Really, what doesn't it have? An OS?

Tiger runs for $129 retail...

alexforsythe24
Fresh-Faced Recruit

Joined: Oct 2001

0

05/13, 04:32pm | report spam | close Reply |
Price ...

Well, we don't know how much it will cost yet, but it's not uncommon in the game console arena for the manufacturer to lose money on the console hardware. They make it up in accessories, games, and online fees.

The way the get the cost down is big time bulk purchasing! I read somewhere that the 8GB harddrive in the orginal xbox costs MS $7 in Unit Manufacturing Cost.

My guess is that someone will figure out how to get OS X on this thing if it's at all possible.

jbelkin
Fresh-Faced Recruit

Joined: Sep 2003

0

05/13, 04:33pm | report spam | close Reply |
Not IPOD, Mickey MouseVCR

Once again, MS is confused about design - the inside might be all powerful but the outside is the mold from this Mickey Mouse VCR from a few years back ...

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=50604&item=5774075648&rd=1&ssPageName=WDVW

Stone Soldier
Fresh-Faced Recruit

Joined: Apr 2005

0

05/13, 04:57pm | report spam | close Reply |
Re: Does anyone care

Yes, probably more people care about this then care about Apple. But that's just bitterness talking.

A lot of people have been talking about the price. Remember MS is a software company, Apple is a hardware company. I know Apple makes software, but they follow the hardware model. They make money selling hardware. MS will lose money on every 360 sold. They'll make there money selling software.

Also, remember it's not a Mac. It is not internet capable. As for the Tivo comment it is also not a PVR it cannot record video. It can display video from a Media Center PC though.

This is Microsoft iPod, only for Microsoft it works the other way around. Give the hardware away and watch the Halo effect help their software sales.

I intend to replace my current Xbox with a 360 as soon as I can. This is a product that Microsoft has done right.

klinux
Senior User

Joined: Jul 2002

0

05/13, 05:01pm | report spam | close Reply |
Are you sure?

"It is not internet capable. As for the Tivo comment it is also not a PVR it cannot record video."

I will bet you an XBox or any Mac, iPod, whatever, that you are wrong on both counts (that it is not internet capable and that it cannot record video)?

klinux
Senior User

Joined: Jul 2002

0

05/13, 05:04pm | report spam | close Reply |
:)

"Xbox '05 == Apple '96, well, minus all the horsepower, that is..."

Yeah, my car == Ferrari without the horsepower and I == Brad Pitt without the looks.

Please stop with the inept comparison. The world outside of Macnn does not revolve around Apple.

klinux
Senior User

Joined: Jul 2002

0

05/13, 05:13pm | report spam | close Reply |
Don't forgot PS3

PS3 is rumored to be using similar, if not the same, chip too. I am most likely buying anyway even though I do not game. It will make for an awesome HTPC.

Dogma
Mac Elite

Joined: Jan 2001

0

05/13, 06:52pm | report spam | close Reply |
Two underdogs?

Call me strange, but I reckon Apple could make a good run if they bought Nintendo. It's a far fetched pipedream, but it would work if done right. You have Nintendo with great technology (hey, the Gamecube woulda been the killer console if it had a DVD in it, or games not featuring a moustached italian) and games that tie-in with Apples whole squeaky clean family image shiznit, and you've got Apples kick butt industrial design and stuff. Just to see an Apple Designed Nintendo DS would rock - a fantastic piece of kit, that feels like a five year old could crush it with one finger!

Either way, if Apple was to partner with someone in the games biz, I'd vote Nintendo. Sony are too 'protective' of their stuff and would never go for it (what, and not get ALL the money?), Sega coulda been good if they snapped them just as they pulled out of the console manufacturing game, but they've been outta hardware for too long to provide much in the way of console manufacturing expertise.

Apple shouldn't 'go it alone', but it'd be nice to see them actually have a Games Development arm like MS - a team just to make up cool games and convert popular PC ones that show the Mac off to it's potential - to the average home user Photoshop benchmarks don't really cut the mustard, but show them pretty 3D graphics and they go all weak at the knees.

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 06:54pm | report spam | close Reply |
Xbox 360 demos running...

on Macs.

Oh, the irony ;)

http://news.com.com/Xbox+360+demos+running+on+Macs/2100-1043_3-5706658.html?part=rss&tag=5706658&subj=news

benhur
Fresh-Faced Recruit

Joined: Jan 2001

0

05/13, 06:58pm | report spam | close Reply |
Apple partnership

I agree that Apple should team up with someone but not to make games. That opportunity came and went and MS has made way too much headway for Apple to catch up. They can afford to lose the millions it takes to play with Sony and Nintendo.

Where I think Apple should team up is by providing access to iTunes and the rumored Video enabled store. Apple should offer to create an interface for the next gen Sony or Nintendo and embed QT technology in it to ensure compatibility and influence. The gaming market is huge and has tons of influence. There is much more incentive for Apple to get involved in this way.

I think Apple should have bought Tivo already. Those rumors were exciting but there goes another opportunity.

technohedz
Fresh-Faced Recruit

Joined: Jul 2000

0

05/13, 07:48pm | report spam | close Reply |
Just ROTFLOL

Microsoft might have been cool for games on an Apple II+, but they sucked when they launched the xbox. They lost tons of money, and they even had to buy the Apple game devolper Bungie, to produce their one hit wonder game series Halo and it's big brother Halo 2. Not to mention that identical games on Xbox and other platforms are lacking in things like network play..oh wait that's probably because MS burns everyone with charges for xbox live.

As for the price. Everyone doesn't do that. They (everyone) may offset the profit of their consoles with the game sales, but they don't all sell a product for less than it cost them to manufacture it in order to (gee doesn't this sound illegal) put the competition out of business. Generally unfair competition.

Bill and Steve..erm hello..PowerPC is a result of AIM. Regardless of who was in charge let's just get down to it. Although the chips are succesfully deployed in many different platforms the PPC RISC chip wouldn't even exist w/o Apple. What chip has bill designed? Oh wait..there's probably a proprietary one in the MS mice that is an almost exact duplicate of the radio control from a ford pinto or something.

How about look and feel. I saw the leak stuff before the lameness of MTV. Did a 'guess what this is'. Everyone thought it was an Apple product, but ugly. I say Apple drops the kid gloves, throws on some white ones with studs and finally takes on the rip-off artist. Oh, MS settled this and that (doesn't apply). Let's review what happened w/ the imac clones. Look and Feel matters again. Then we can go onto the new MS operating system named "Eiger" OK...sounds like??

Nintendo dropped the ball w/ the non-dvd playing gamecube (even if nobody really watched dvd's on their machines) and with the time to launch. They also stuck w/ the great games, but way to happy looking box and controller. PS2 PWNS. PS3 will also be a multi-hit rocking device. I'm soo not drooling over the xbox bend you over 360, turn you around, and ream you console. Liquid cooled dual core TO BE RELEASED....

At least apple is back to incremental increases like SW 4,5,6 instead of the long wait before episode one.

klinux
Senior User

Joined: Jul 2002

0

05/13, 07:56pm | report spam | close Reply |
WOW

"they don't all sell a product for less than it cost them to manufacture it in order to (gee doesn't this sound illegal) put the competition out of business. Generally unfair competition."

Wow, all that word and so little content.

Guess again, gaming consoles are THE textbook example for selling at/or below cost which is the extension of the well studied razor/blade model (ever looked at the R&D cost for Mach3).

Did no one have take econ? Heck, I didn't even I know this.

just a poster
Fresh-Faced Recruit

Joined: Jun 2004

0

05/13, 09:43pm | report spam | close Reply |
The XBOX processor

might be triple-core, double-piped 3.2Ghz... but a G5 it's not.

XBOX's computational ability peaks at 1 teraflop and Apple's G5 computers are at 30 teraflops today.

Remember the powermac g4 "supercomputer" ads from 5 years ago? Those boasted 1 teraflop of computational power.

surgestrip
Fresh-Faced Recruit

Joined: Nov 2003

0

05/13, 10:57pm | report spam | close Reply |
lol

xbox 360 = 1teraflop (1000 gflops) macg5 30 gflops nuff said...what a dumbass there are only a few hundred computers in the world that can do that the g4 was 1 gflop

Detrius
Professional Poster

Joined: Apr 2001

0

05/14, 03:19am | report spam | close Reply |
Re: The XBOX Processor

Sorry, that really is funny... the G5 peaks at 30 gigaflops... not 30 terraflops... That's like comparing GB and MB (note that the emphasis here is on the units--I haven't validated the 30, but it sounds close enough for government work). 1 terraflop is FREAKING AMAZING! That would take... 33 G5 processors--on a good day. You'd be more likely to need 50 to 100 to pull of 1terraflop realistically.

I know I'm just repeating what surgestrip said, but the run-on sentence threw me off for a minute.

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Xbox 360 enclosure reminiscent of iPod, Macs

updated 10:35 am EDT, Fri May 13, 2005

Xbox 360 enclosure

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billy boy copies Apple

At least they're admitti

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amen ccrider

Does anyone REALLY care?

amazing

btw

Why XBox CPU is 3.2GHz

Xbox '05 == Apple '96

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Remember -

be fair

xbox and ipod

re: Xbox '05 == Apple '

re: xbox and iPod

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re: why can't apple do.

Xbox360 uses G5-like chip

By the way ..

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xbox = suck

heheh

Wow! Great price!

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Are you sure?

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