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\"iCon\" explores roles of Jobs, Ive in iPod

updated 09:25 am EDT, Fri May 13, 2005

iCon excerpt

Wired News has published a lengthy the controversial and unauthorized biography of Apple CEO Steve Jobs. In the excerpt, authors Jeffrey Young and William Simon look at the creation of the iPod. "How many companies could tackle a project in a brand-new category, create a groundbreaking widget that looked great and worked better than anyone else's -- and do it all in under a year? It happened only because Steve Jobs cracked the whip in his usual roles of slave driver, taskmaster and ringmaster." The "creative genius" behind the look and feel of the iPod was Jonathan Ive, according to the book. "From early on, we wanted a product that would seem so natural and so inevitable and so simple, you almost wouldn't think of it as having been designed," Ive said. "Like everyone else on the project, I knocked myself out, not so much because it was a challenge -- which it was -- but because I wanted to have one," he said.

by MacNN Staff





  1. garmonbosia

    Joined: Dec 1969


    We been had...again

    Wouldn't it be perfectly Jobsien for Steve to draw attention to this book by seeming to attack it? I doubt this book would have been noticed at all if he hadn't pulled the publisher's books out of the stores. And all the time it wasn't because it slammed him, but because it made him and Apple look genius.

    Or maybe I'm too conspiratorial. Maybe really is just an egomaniacal control freak.

  1. medelegant

    Joined: Dec 1969



    Double the print run.. move up the release earlier... hmmm... perhaps..

    Conspiracy? probably not. Beyond the readers of Mac-centric sites, and certainly the publisher's spin doctors promoting the book t reviewers, I suspect that public awareness of the "controversial nature" of the book will be lost on the great unwashed masses...

    I just hope that Apple will sell it in the Audible section of iTMS.

  1. MChieh

    Joined: Dec 1969


    iPod video? do you think Ive will design a video iPod simply b/c he wants one?

  1. bobolicious

    Joined: Dec 1969


    Shuffle design wishes...

    ...for me include the design improvements to this 'perfect' design:

    Headphones that don't fall out of my ears when I turn my head (shuffle is supposed to be for active lifestyle, workouts, etc), in-ear headphone adapters (ie silicon) without having to buy a 2nd pair of headphones @ $49, a shirt clip on the two wire headphone slider to clip to my T-shirt collar (again to prevent pullout of earpieces and how about FF/RW double-click to next album & FF/RW triple click to next genre (to aid in song navigation)...

    I think all of the above could be offered at almost no additional cost & greatly improve a product I find constantly unusable for what I bought it for...

  1. klinux

    Joined: Dec 1969



    "the controversial and unauthorized biography of Apple CEO Steve Jobs."

    Sigh, Macnn editors posting another flame bait.

    No where in the Wired article was the word controversial used. The only people who think this is controversial are Macnn editors and posters.

  1. resuna

    Joined: Dec 1969


    Shuffle wishes

    The lanyard is cute but I think they should have tossed in another 25c worth of plastic and included a clip like the one that came with my daughter's iPod Mini.

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