iPod halo effect a myth?
updated 05:00 pm EDT, Mon May 2, 2005
Forbes on AAPL
Analyst Rob Enderle says the so-called . A Forbes column quotes Enderle as saying that the iPod simply drives traffic to its stores "and the foot traffic helps move product. The iPod benefits the entire Apple product line, but Apple could have done the same thing by having Paris Hilton, or some other celebrity, visit the Apple stores." The column says that Apple's battle to gain marketshare is a lost cause given its extremely small marketshare of 2 percent last year, but that "Apple is at least back to pretending there's a race with Microsoft in terms of advanced features.... And Apple CEO Steve Jobs loves to dig at Microsoft every time he talks about it. At this point, Apple seems to have the upper hand. Microsoft is constantly revising--reducing mostly--the features that will appear in Longhorn."
Fresh-Faced Recruit
Joined: Jul 2004
whatever
this is pure FUD.