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Apple reduces prices on Cinema Displays

updated 08:50 am EDT, Wed April 27, 2005

Display pricing cut

Apple today reduced prices on its widescreen . The company cut prices on its 20-inch model to $800 as well as its 23-inch HD model to $1,500. In addition, Apple's new dual-processor 2.7GHz G5 desktops and 1.67GHz 17-inch PowerBooks now feature built-in support to directly drive Apple's 30-inch Cinema HD Display, which is available for $3,000. Power Mac G5 build-to-order options for the Cinema Display line include the NVIDIA GeForce 6800 Ultra DDL with 256MB, for dual 30-inch display support, for an additional $350 as well as a standalone kit for $600.

"Apple's Cinema Displays now start at just $799, making widescreen flat displays affordable to even more people," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Even Apple's groundbreaking 30-inch Cinema HD Display, with its over four million pixels, is now made more affordable with standard support built into some PowerMac G5 and PowerBook configurations."

Apple's flat panel display line, comprising the 20-inch Cinema Display, the 23-inch Cinema HD Display and 30-inch Cinema HD Display, is designed to work with DVI-equipped Power Mac G5 desktops, PowerBook G4 notebooks and Windows-based computers, and offers the widescreen design (16:10 ratio) coveted by creative professionals who want access to more screen real estate. The 30-inch Cinema HD Display has an industry-leading 2560-by-1600 pixel resolution and the 23-inch Cinema HD Display has a 1920-by-1200 pixel resolution, ideal for editing High Definition Television (HDTV) content. The 20-inch Cinema Display professional-quality flat panel offers a 1680-by-1050 pixel resolution.

by MacNN Staff





  1. Frogmella

    Joined: Dec 1969



    What were the old prices?

  1. jumanji

    Joined: Dec 1969



    the 20" was $999 and the 23" was $1799. they didn't lower the price on the 30 inch. I like this and feel this is long overdue, but imo, they didn't lower them enough. its hard enough to justify buying apple, but its nearly impossible to convince my execs to buy a 20" monitor when dell is selling theirs at $550. i can't believe the price nearly doubles just to add an extra 3 inches. that price should be about $999 imo and the 30 inch should go for about $1999.


  1. maxintosh

    Joined: Dec 1969


    What the h*** apple...

    Why won't they just release a goddamn 17" monitor for the low-end?

  1. testudo

    Joined: Dec 1969


    Re: originally

    its hard enough to justify buying apple, but its nearly impossible to convince my execs to buy a 20" monitor when dell is selling theirs at $550

    Forget the price. Dell's 20" monitors have four (yes, four!) video input sources, including DVI, VGA, S-Video, and component. You can hook two computers to one monitor without the need for a KVM (or crawling on the floor), and do PIP between the computer display and either of the 'video' sources.

    So its cheaper AND a lot more functional....

  1. Simon

    Joined: Dec 1969


    Re: testudo

    Other than powerusers, nobody needs that functionality. But the Dell is fugly like bloody h*** and most of us don't like to look at a plastic POS sitting on our desks. And we all know how bad Dell build quality is too. That's why many Mac users will take the ACD and not the Dell. Thanks Apple for doing it right.

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