Apple takes No. 1 spot on The 2005 Wired 40

Give it up to all my pips!

However, on a serious note, what's up with the minor speed bump on the pMacs.

Remember back in oh, i think it was 1997, and the cover of Wired had a large Apple logo with thorns in it and the caption under it said "Pray".

My how far things have come.

Very true Bryson! My "Co-workers" at the time were gloating about that. Too bad theres not a Cover page with Wired Logo wearing a Crown of Thorns with "Pray" under it! :^)

Darn, I would love to a see pic of that cover.... I stopped reading Wired years ago.

The issue is archived here:

http://wired-vig.wired.com/wired/archive/5.06/

Too bad theres not a Cover page with Wired Logo wearing a Crown of Thorns with "Pray" under it! :^)

No need for that, their "Pray" issue was spot-on and deserved. In June of 97, Apple's future survival was seriously in doubt.

That was an embarassing cover and accompanying article written by an editor not competent to write on that topic..

Wired was a 100% Mac shop at the time (because I made it and kept it that way). The editor who wrote that article didn't even bother to ask for input from the people at the magazine most knowledgable about things Mac: their own IT staff....and it came as a complete and embarrassing surprise when we saw that issue going to print.

Every single employee in that organization (including that editor) used a Mac and evangelism for the platform was well entrenched throughout the operation. This was nothing more than a senior editor trying to steer the pot.

Michael Wise IT Director/Wired Magazine (1994-2001)

"That was an embarassing cover and accompanying article written by an editor not competent to write on that topic.. "

Well, the cover looked like an allusion to Christ, and beleaguered Apple seems to have died, despite it's (well, not perfect, but considering the competition) HCI, has since risen from the dead, so... perhaps it was unintentionally prophetic.

Good insight but I have to say it is more than just an effort of a senior editor no? Surely the graphics people did the creatives? Surely other editors and fact checkers reviewed it? While it may be complete surprise to you I would not think it was a one-man conspiracy that came as a surprise to *everyone* at Wired.

Certainly others in our editorial, design, and production staffs were involved in the article and I didn't mean to imply otherwise. However, back in those days...Wired editors were given a lot of independence and freedom with respect to content.

I was just so flabbergasted that not a single person in editorial even thought to ask the people most conversant with things Mac for their opinions and input. It was no secret within the magazine that their IT people were very much in the Mac family. Wired got its start using computers donated by Apple and pro-Mac feelings went to the very founder of Wired (who is as pro-Mac today as he was then).

I think the main thing I was trying to convey is that what went to print was certainly not any sort of belief by 99% of the people who worked for Wired. I spoke with the editor responsible for that article, Jim Daly (who eventually went on to start Business 2.0) about all of this at the time, and he couldn't defend most of what he wrote.

--Mike

I had no idea the great responses I would get to my original post about that cover. Thats all great stuff. I do like to go back and see the 99 or 100 suggestions to save Apple, and how some of them are so dead wrong and some of them were right on.

I still have one of those issues sealed in the plastic in which it was mailed to me.