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Jobs on environmental issues, female execs

updated 09:25 am EDT, Fri April 22, 2005

Jobs commentary

CNET has posted Apple shareholders conference. Jobs pointed out that Apple took back 1,500 tons of material in 2004 through its recycling program, with 90 percent of the material able to be recycled. Jobs said that Apple takes its environmental responsibilities seriously and added that the company is leading the industry on environmental issues. "They have an image of being proactive, but they are being really reactive," said Sheila Davis of the Silicon Valley Toxics Coalition. Jobs expressed frustration at Apple being singled out for criticism over its peers, calling it "bullshit." As to the lack of women in senior positions, "It is a deficiency we have," Jobs said said. "We recognize it and we are trying to solve it."

by MacNN Staff





  1. scotty321

    Joined: Dec 1969


    Advertising Tiger

    Were there any shareholders at the meeting who can explain what Steve Jobs said about the lack of advertising for Tiger in the mainstream press? One of the news stories on the shareholder meeting said that Jobs was asked the advertising question, but it didn't say what his answer was.

  1. bobolicious

    Joined: Dec 1969


    'Needing women'...

    ...irrespective of ability would seem as discriminatory as saying 'no women allowed'...

    Talent, rapport & salary expectations would seem the valid criteria...

  1. dennis

    Joined: Dec 1969


    re: 'Needing women'...

    ".irrespective of ability would seem as discriminatory as saying 'no women allowed'... Talent, rapport & salary expectations would seem the valid criteria"

    Given that men and women respond to products and marketing in different ways, and that women make up more than half of the potential customer base, don't you think it may help to have females in decision-making positions? I would think that strategic positioning of your company and products are important considerations.

    And don't underestimate the importance of the overall public image of the corporation. Having women represented in the board and upper management probably won't make people buy Macs, but NOT having women in those positions may keep some people from buying them.

  1. Deal

    Joined: Dec 1969


    The Best PERSON...

    This trying to put every mix of person at every level of position is STUPID!

    You hire the BEST person available for the job! DUH!

    Look at the industry! I lead a team of computer technicians at one point of 22 people. They were all guys. Not because I don't like woman. It would be great to have some gals in the field but there just weren't any applicants. Does that mean I should have made it happen? If there had been an applicant, I wouldn't have hired based upon s**! I would look at ability and qualifications.

    Why don't people get it? They have to have every s**, every nationality—what's next, every species?

    If there is abuse of somebody being preferential, that is wrong. But to force preferentially on a single position is as wrong as somebody being a bigot of a whole department.

    Sorry, but this topic hits me hard because I was passed over for a job that I was easily more qualified for because I am a guy and there were not enough gals in the area. IT IS WRONG EITHER WAY!

    Sorry for the rant. I feel better now.

  1. marzetta7

    Joined: Dec 1969


    RE: The Best PERSON...


    A person who makes perfect sense. Kudos to you Deal! I always wondered how management would be and can be held accountable for their company's performance if they aren't to hire the most qualified individuals, but those who meet a specific preferential criteria. Business excels in most ways on account of personnel who can work together well and have the the best skill set. Not by having a forced upon diversity set of employees. Please don't misunderstand me, diversity is good in some cases whether it be s** or race, but the overiding factor should always be whether or not a person is qualified and will do a good job.


  1. zac4mac

    Joined: Dec 1969



    Well said all - we have a few women in my R&D Engineering Dept. Periodically one gets advanced, not because she's particularly fit for the job, but in the interest of diversity. Got to say though, they've mostly stepped up to the plate and done a fine job. If they don't, they stay where they are or try a lateral move - a couple have left Engineering for Marketing.

  1. kadavila

    Joined: Dec 1969


    Way to go Steve!

    He called out them sh*t-stirrers and showed his fangs - YAY! Too many "protestors" trash a company based on limited information and even more fail to even attempt to clarify said company's position on an issue before going to the press about it.


    Oh , and please get the G5 powerbook out the damned door already

  1. MacScientist

    Joined: Dec 1969


    Re: The Best PERSON

    On 4/22/05 Deal wrote: "... not enough gals in the area."

    It is a gratifying to read such an enlightened post.

  1. iomatic

    Joined: Dec 1969


    I mean, really

    PC industry as a whole = Apple waste?

    We're still plenty racist, Judeo-Christian-centric, and chauvinistic…

    'nuff said.



  1. Monstermind

    Joined: Dec 1969


    Whatever happened to...

    ... hiring folks based on their merit and not based on their gender? Just curious.

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