Video pros place Apple in top three for spending
updated 01:05 pm EDT, Thu April 21, 2005
Video pros on Apple
Video professionals cite Apple as third most likely recipient of increased spending this year, trailing Sony and Avid slightly. Of the 25 post-production and broadcast professionals surveyed by research firm Piper Jaffray at the National Association of Broadcasters trade show, 11 said they expect to buy Apple products in 2005, compared to 14 votes for Sony and 13 for Avid. Of those surveyed, 56 percent said they expected spending to increase in 2005. In its latest research note, Piper Jaffray says, "Apple continues to enjoy success at the low-end of the market, which is where the strongest growth is occurring, with Avid maintaining its strength at the high-end." The firm also noted that "Apple is effectively a one product solution, while Avid is a product family."
Fresh-Faced Recruit
Joined: Jul 2003
I couldn't disagree more
"The firm also noted that "Apple is effectively a one product solution, while Avid is a product family." "
This is completely the opposite of what is now true. Apple's solution is actually a product family, while Avid is more of a one product solution....if you want to say Avid is a product family, then it would only apply to going from offline to online.....apple now has a complete solution from offline, to online, to audio to DVD, etc all in one suite of software(final cut studio)....Avid's solution is more like, buy or rent this 150,000 dollar box and then when you're ready to finish, then you can buy or rent our 250,000 dollar box, both of which do the exact same thing that apple's 10,000 dollar solution does....I was at NAB and to say that apple is a one solution product mainly for the low end tells me one of two things, A) the person at NAB was not paying attention or B) the person writing this has no clue what they are talking about.....not to mention, there were something like 30,000 people there and they base their assumptions on 25 people....this is why financial guys should not get into commenting on industries they are unfamiliar with, such as the high end video world....