Sonance iPort division capitalizes on iPod popularity
updated 07:05 pm EDT, Wed April 13, 2005
Sonance iPort division
for home entertainment systems. Sonance says the move will help it focuse on iPort as a distinct brand within the company and that it plans to capitalize on the "explosive growth and market dominance of the iPod music player." The division will have its own development, sales, and marketing team, and will be lead by company chairman and co-founder, Scott Struthers. The new division plans to introduce a full line of iPort branded product in the near future. "The tremendous response we?ve received since first showing the iPort last September has opened our eyes to a large market potential for architectural-grade iPod interfaces. iPort plans to expand its market penetration to areas such as computer integrators, commercial developers, the hospitality market, and others.
