AAPL Stock: 117.81 ( -0.22 )

Printed from

Mac sales reach 1 million, iPods over 5 million

updated 06:15 pm EDT, Wed April 13, 2005

Apple Q2 results

Apple today held its second quarter earnings conference call for fiscal 2005. Apple CFO Peter Oppenheimer reported a Q2 profit of $290 million, on revenues of $3.24 billion -- the highest March revenue and net income in Apple's history. Oppenheimer cited "strong sales" of both Macs and iPods, resulting in a 530 percent increase in net income year-over-year. Apple's Mac business generated 62 percent of revenues, with over one million Macs shipped. Oppenheimer said this was the highest number of Macs shipped for any quarter in four years. The number of Mac sold was up 43 percent from the year-ago quarter.

Apple sold 608,000 desktop computers, and 462,000 laptops this quarter. Sales of iMacs, eMacs, and Mac minis nearly doubled from the year-ago quarter. Oppenheimer said the increase in Mac desktop and laptop sales is indicative of the iPod "halo effect." The number of customers who were first-time Mac buyers was approximately 40 percent, according to Apple. For portable sales, Apple reported 211,000 PowerBook and 251,000 iBook shipments. When asked about "well documented PowerBook issues" that could potentially impact sales, Oppenheimer said the trackpad-related issues were believed to be "isolated" and were now resolved. Apple was "very pleased" with PowerBook sales.

While Oppenheimer could not provide sales numbers of the Mac mini, he said the machine has been popular with both current Mac customers, as well as Windows "switchers." Apple reported between 64 and 72 percent growth in Europe and Japan. Oppenheimer said Apple was "very pleased" with results from Japan.

This quarter was Apple's strongest Q2 for education sales in five years. Higher education sales grew 43 percent, driven by iPod, iMac, and portable sales. K-12 sales were up only slightly, due to budget restraints facing public education.

Apple's music business generated 38 percent of its revenues, with over 5 million iPods shipped during the second quarter. Oppenheimer said iPod sales were approximately six times that of the year-ago quarter. Meanwhile, the iTunes Music Store reached 350 million total song sales by the end of the quarter. Despite increasing competition, Apple's iTunes Music Store is the "leading online music service" with a market share of above 70 percent. Oppenheimer said the Music Store operated "a little bit above break-even" for the quarter.

Oppenheimer said he felt the recent changes to the iPod lineup increased accessibility of the iPod photo, bringing it "within reach" of more customers. Additionally, Apple is now "competing in all segments" of the digital music player market, with its entrance into the low-cost flash music player business. Oppenheimer said Apple was the number one supplier of flash music players in the U.S., leading by a "wide margin." Apple reported a 43 percent share of the flash music player market, based on iPod shuffle sales for February. Oppenheimer said Apple had a 90 percent market share of hard-drive based music players. Overall market share of the digital music player market was around 70 percent.

HP-branded iPods accounted for less than 3 percent of total shipments. Oppenheimer reiterated HP's recent announcement that it would bring its iPod line up to date with Apple's. Apple is "very happy" to partner with HP on the iPod.

Apple's overall direct sales reached 48 percent, up from 44 percent last year. Apple had 103 stores open at the end of the quarter, and expects to have 125 open by the end of fiscal 2005 -- ten of which will be international stores. Oppenheimer reported overall traffic of more than 13 million people for its retail locations this quarter. Nearly 10,000 visitors per week were reported at each Apple Store location. Revenue reached $571 million for retail stores, or about $5.6 million per location, a 60 percent increase year-over-year. Apple retail locations did not experience a season decline this quarter, according to Oppenheimer.

When asked if his feelings on putting a G5 processor in a PowerBook had changed, VP Tim Cook reiterated his view that such an endeavor would be the "mother of all thermal challenges." Also on the topic of future products, Oppenheimer refused to comment on any future offerings form Apple, but said, "I don't think Apple could ever be out of ideas." He said innovation is "in the DNA" of the company.

Apple now has over $7 billion in cash. Looking ahead to the June quarter, Oppenheimer said Apple expected to report $3.25 billion in revenues. In summary, Oppenheimer said he was "very pleased with the results of Apple's first fiscal half," and the company is looking forward to the rest of the year. He said strategies put in place over the last few years, coupled with a strong product line, have "come together" to generate growth.

by MacNN Staff




  1. Aussie Bruce

    Joined: Dec 1969



    First post...
    Great achievement by Apple.

  1. island_bobwa

    Joined: Dec 1969


    Go Apple

    Bout time things started turning around... good work Apple, except for your sleezy business tactics in competeing with your devotd resellers.

  1. Aussie Bruce

    Joined: Dec 1969


    Continued from above

    Lets see how the vicious media attempts to destroy Apple this time. B est ever iPod sales, great Mac sales in a seriously depressed Windoze environment full of security issues... all still waiing for Losthorn or Shorthorn or whatever. Now Tiger as well... Watch Apples' share price.

  1. trevj

    Joined: Dec 1969


    Re: Continued from above

    Actually, if you are an Apple shareholder (as I am), you might want to cover your eyes. It's not a pretty sight! Admittedly, I'm not the savviest investor, but for the life of me, I can't figure out how Apple can turn a six-fold profit, yet their share price still plummets more than 5% today, including afterhours trading. Can anybody shed some light on this screwy turn of events?

  1. Sosa

    Joined: Dec 1969


    Go Apple!

    Amazing results.... where will it be next year? Around my University, I see more and more Apples every week. I don't feel lonely anymore!

    BTW I just realized that Longhorn is an incredibly lousy name for an operating system. Thanks Aussie Bruce.

  1. MrKlin

    Joined: Dec 1969



    Ever heard of buy on the rumor and sell on the news???

    You buy the stock based on observations (long lines at counter) and news (company buys X from vendor Y for possible use in Z). The stock rises based on these rumors, expectations, and supply. Months later earning is announced and it is inline with expectations. Sell and take profit.

    If you do not know the basics of investing, I suggest you read up. I mean just because I like Boston Chicken and Krispey Kreme and take Vioxx by Merck doesn't mean I will buy any one of their stocks. Lucky for you AAPL has worked out but your next investment may not be so lucky.

  1. Olorin

    Joined: Dec 1969


    on stock

    The stock price is basically determined by what people are willing to buy it at and what people are willing to sell it at. The quarterly report was not released till after the market closed today anyway. The stock will probably go up tomorrow. It probably fell today because people were nervous about the earnings as many analysts thought they would be much lower than last quarter.

  1. beeble

    Joined: Dec 1969


    43% increase in Mac Sales

    I can hardly believe my eyes. This is a great result and proof of the halo effect. The next round of marketshare numbers will be interesting. Such a leap has got to have an impact on those numbers.

  1. resuna

    Joined: Dec 1969


    Thank you, Steve.

    Thank you, Steve, for finally catching on to the fact that there's LOTS of people who want nice computers who can't afford a grand or more for an iMac. I'm confident the news will continue to justify your return to the commodity market.

  1. skyweir

    Joined: Dec 1969


    Too Bad

    I keep hearing they're going out of business ;-)

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented