updated 04:50 pm EDT, Wed April 13, 2005
A look at Apple numbers
In its March quarter, Apple shipped more than 1 million Macs and more than 5 million iPods. Apple's iPod shipments surged dramatically by 558 percent from the year-ago quarter and sequentially from the December/holiday quarter by 16 percent. The expected post-holiday season drop was offset by the introduction of the lower-cost iPod shuffle, which also decreased iPod revenue sequentially by 16 percent. Apple reported both Mac unit and revenue increases from the year-ago quarter in Mac shipments in of its five operating segments, including the Americas (32% unit, 64% revenue), Europe (48% unit, 57% revenue), Japan (48% unit, 57% revenue), Retail (106% unit, 115% revenue), and Other Segments (29% unit, 70% revenue), which includes Asia Pacific and its FileMaker unit.
Three of the four Apple product lines saw increases unit and revenue: iMac (115%, includes eMac and Mac mini), iBook (25%), and PowerBook (43%)However, the company's Power Mac unit sales (including the Xserve line) decreased by 19 percent from the year-ago quarter to 141,000, generating 8 percent less revenue in the quarter. Apple also saw sales increases in its other product segments: Other Music Products increased by 22% (iTunes Music Store and iPod-related accessories) and Software & Other increased by 12 percent, while its Peripherals and Other hardware sales decreased slightly by 1 percent.