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Apple\'s iMac G5 wins Bottom Line Design Award

updated 07:40 pm EST, Thu March 31, 2005

iMac G5 wins another award

Apple's in The First Annual Bottom Line Design Awards presented by Business 2.0: "Apple created a desktop computer in the iPod's image that's likely to be seen by a much wider audience. It then spoke to that audience by pointedly marketing the flat-panel iMac G5 as 'from the creators of iPod,' capitalizing on the cool factor [of the iPod]....This iMac reinforces rather than changes the company's direction, but cramming a powerful G5 processor into a slim space proves that minimalism can make high technology more human and easy to approach." A panel of nine expert judges, chosen in conjunction with the strategic design firm Frog Design, evaluated "everything from a product's success in the marketplace to its impact on a corporate culture."




by MacNN Staff

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  1. MPMoriarty

    Joined: Dec 1969

    0

    Apple did a good job

    When I first saw the iMac G5, I didn't think it was going to be a big hit. But then after awhile, I really started to respect it. It's compact and very beautiful.

    I think Apple went back to their iMac roots and realized that the AIO factor is what really made the original sell as well as it did. Something that is easy to setup.

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