updated 07:40 pm EST, Thu March 31, 2005
iMac G5 wins another award
Apple's in The First Annual Bottom Line Design Awards presented by Business 2.0: "Apple created a desktop computer in the iPod's image that's likely to be seen by a much wider audience. It then spoke to that audience by pointedly marketing the flat-panel iMac G5 as 'from the creators of iPod,' capitalizing on the cool factor [of the iPod]....This iMac reinforces rather than changes the company's direction, but cramming a powerful G5 processor into a slim space proves that minimalism can make high technology more human and easy to approach." A panel of nine expert judges, chosen in conjunction with the strategic design firm Frog Design, evaluated "everything from a product's success in the marketplace to its impact on a corporate culture."