Well, good for Apple, but too bad it's not a real products, since it was just as cool, but had additional useful features.

... about no lawsuits and lawyers.

"LuxPro is looking for companies to hire LuxPro to build uniquely designed players."

If LuxPro wanted to show off their ability to build "uniquely designed players" wouldn't...follow me on this...a unique design, instead of a direct copy, have been a good start?

Doesn't this sort of publicity inevitably backfire? When the public find out that they CAN'T in fact get a cut-price Shuffle from LuxPro, this will just drive more purchasers to buy from Apple, surely?

Why are they still advertizing on the web if this is only a publicity stunt? I think they really do intend to produce this product if Apple doesn't get there lawyers on them. Which fortunately they are already doing so. No this is not a publicity stunt as suggested in this article. If it was they would have pulled down there advertizing off the web already. They could also face false advertizing charges if people are allowed to place orders for this ripoff product if it really will not exist.

... it's probably true. He knows a thing or two about consumer deception. ;-)

I think this is a test to see if they can develope RDF's as good as those produced by Steve Jobs and Apple. Nobody else, with some exceptions, can create a jaw dropping, geek slobbering, reality distortion field like Steve Jobs and Apple Computer.

They are just jealous and wanted to take a crack at creating the ever elusive RDF.

Well... I think their attempt may implode and not help in the long term. Time will tell.

MacMoose

... it's probably true. He knows a thing or two about consumer deception.

Well, he might know something about deception, but marketing isn't apparently his forte. I take this comment:

In my view, it was one of the most clever PR maneuvers I have ever seen executed by a small company

And add it to this comment:
If LuxPro wanted to show off their ability to build "uniquely designed players" wouldn't...follow me on this...a unique design, instead of a direct copy, have been a good start?

Although, I must say, it took me a long time to follow 'jimothy' on that one. Uniquely designed players? Well, the super shuffle was uniquely designed when it came out of Apple's headquarters, and they certainly could build one, apparently (or could they? since it was a PR stunt, did they actually prove they could build such a player, or just show that they know how to photoshop one together?) [Hey, I'm joking here, 'jimothy'. Don't start flaming me or something!]

Oh, and I can't say much for this guy, anyway, since he says this at the end:
Of course, this completely ruins our scheme to bring a Super Shuffle to the Apple Store in SoHo and have a little fun with the people working at the Genius Bar, but what can you do?

Oh, man! I'm on the floor, and I think I just burst not one, but two kidneys, just thinking of the fun that would be. Oh man, this guy's hilarious! What's next? Going to his local Pepsi bottler with a sprite in his hand saying his Mountain Dew tastes funny?

That last comment you referred to was from Engadget, not Jack. And the Supers at CeBIT were physical, not photos. Also the Ad grafix were total ripoffs of Apple too. Stunk of a PR stunt right from the first, to me. Way too blatant for any kind of follow thru.

Z

Why would anyone quote this guy? He's known to rip off and blatantly mislead the Mac/Apple community. Is this the pot calling the kettle black? I don't know and I don't care if it's coming out of Jack's mouth. If someone with a shred of credibility wants to step to the plate and claim it's a PR stunt and do some real research, then I'm all for it.