Samsung eyes Apple, looks to become MP3 device leader
updated 08:15 am EST, Thu March 17, 2005
Samsung eyes Apple
Taking aim at Apple's market leading position, Samsung Electronics is determined to by 2007, saying that will ship over 5 million units this year alone--or nearly three times the number it shipped in 2004. The Korean Times: "The Korean electronics giant, currently the world's largest memory semiconductor and LCD maker, but eighth in the global MP3 player vendor market, said Thursday it would secure a 25-30 percent global market share and 50-55 percent of the domestic MP3 player market by 2007." The report says that Samsung will use aggressive marketing campaigns worldwide and launch dozens of new MP3 players to help it achieve its goals. Samsung believes the market will shift over the next 2-3 years to having 3-4 major players, including Samsung, Sony, and Panasonic as well as Apple.






Baninated
Joined: Sep 2002
when will they get it ?
it's not just the hardware
it's itunes and the music store too
the apple hardware / software synergy is unrivalled