updated 03:30 am EST, Tue March 15, 2005
Apple launches \'iPod zone\'
Apple UK has launched a in London's subway system. MediaWeek reports that the launch of the new iPod shuffle has been backed by a major branding "takeover" of a Central London tube station: "The campaign to support the launch of the latest piece of hardware in the iPod range will run throughout the capital's Leicester Square station on poster sites, ticket gateways and station arches, creating what Apple has touted as an 'exclusive iPod zone.'" The report says the launch will also be supported by a television campaign, targetted at the Shuffle's "key, younger target audience on shows such as T4 and Hollyoaks." The "iPod zone" campaign is the first time a company has carried out a "blanket campaign at the station since Capital Radio seven years ago," according to the report.