updated 12:50 pm EST, Fri February 25, 2005
Apple expects a higher market share this year as a result of its entry into the local with more affordable consumer products, reports Macworld UK. With the recent unveiling of its latest Flash-based iPod Shuffle portable music player and a slimmer Mac Mini computer, Apple has opened itself to the entry-level consumer market. “The Mac Mini opens up lower price points for people who would like to try the Mac platform, and that’s long been one of my chief complaints about Apple - the high price,” said International Data Corporation (IDC) analyst Roger Kay. According to Apple Philippines’ country manager Gerard Chua, the company’s regional office is optimistic that the Mac Mini and the iPod Shuffle will be received warmly by Filipino consumers.