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Smith Barney calls TiVo acquisition \"highly unlikely\"

updated 02:45 pm EST, Thu February 24, 2005

TiVo buy \"highly unlikely\"

Smith Barney said this afternoon that a buyout of TiVo by Apple was contradictory to recent comments from Apple senior management and said "we strongly believe Apple has . "Based on Apple's commentary, we believe a deal is highly unlikely," said Smith Barney. "Specifically, Apple had two points that lead us to discount the current reports. First, it appears as though Apple want to stay focused on selling select proven products (e.g. iPod) rather than gambling on unknown initiatives. ... Second, Apple indicated that the DVR market seems to be a commodity whereby all players will eventually have similar hardware and software longer term, which means that the DVR market really boils down to marketing and branding. Apple clearly already has a strong brand and would not gain much from acquiring TiVo." The research firm maintained a "sell" rating and $3.50 target price.




by MacNN Staff

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  1. sandydubya

    Joined: Dec 1969

    0

    Apple - Tivo Rumor

    While its anyone's guess in the truth of the rumor,I can't beleive Smith Barney said : First, it appears as though Apple want to stay focused on selling select proven products (e.g. iPod) rather than gambling on unknown initiatives. What in heavens name do they the iPod was originally, if not an unknown initiative?

  1. Ganesha

    Joined: Dec 1969

    0

    The iPod was...

    Apple did not invent the mp3 player, there where many before the iPod. The first iPod was Mac only. Apple's early plan was to make the iPod a Mac only accessory, like Apple Pro Speakers, or the iSight.
    Apple soon found a lot of people who were buying iPods didn't own a Mac. So they quickly hacked together iPod for Windows (using music match)... and the rest is history.

  1. Jonathan-Tanya

    Joined: Dec 1969

    0

    would gain with TiVO

    apple has a strong brand name, but I thought they were finally learning their lesson to build on their successes...not let them languish.

    Their strong brand name, would be stronger, by buying TiVo, and it would be a good move.

  1. Jonathan-Tanya

    Joined: Dec 1969

    0

    milking the iPod

    you know some have criticized mr.jobs for saying if he were running apple he would milk the macintosh for all it's worth until the next big thing came along.

    well the ipod is big...maybe pretty soon they will be milking that for all its worth until the next next big thing comes along.

  1. SomeToast

    Joined: Dec 1969

    0

    Wow

    You mean there's someone out there not huffing the Apple-buys-Tivo crack pipe?

    My opinion of Smith Barney just went up a notch.

  1. benhur

    Joined: Dec 1969

    0

    fine . .

    don't buy Tivo, but at least partner with them. AAC files and Tivo to Go are still lacking for the Mac.

    I personally would have liked Apple to buy them.

  1. porieux

    Joined: Dec 1969

    0

    well

    The Tivo thing may not actually happen, but it IS based on accurate information.

  1. spacefreak

    Joined: Dec 1969

    0

    Re: Wow

    I agree. I stated during yesterday's "news" that this was a rumor designed to run-up TiVo's share price. And it worked perfectly.

    The subsequent rationalizations as to why this would be perfect for Apple by the Steve-Jobs-is-God congregation was quite amusing, however.

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