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Adobe CEO says Apple is both friend and foe

updated 02:20 pm EST, Wed February 23, 2005

Adobe vs. Apple?

In an inteview titled " that treats Apple as both friend and foe, according to CNET "They are clearly both a partner and, in some cases, a competitor. They're an important partner in that about 25 percent of our business comes from people who own Macs. That's a very loyal customer to Adobe and a very important customer as well. That's also a very important customer obviously to Apple. So it's in both of our best interests to partner, and I think we do a pretty good job of it." Chizen also said that Mac business has been decreasing--in large part due to the growth of its enterprise business driven by Acrobat.

by MacNN Staff





  1. Horsepoo!!!

    Joined: Dec 1969


    One prob

    The reason why less Mac users use Acrobat and why business is decreasing is because Acrobat is clearly inferior to in almost every way except for forms.

    Why use an inferior product if you don't have to?

  1. scotty321

    Joined: Dec 1969



    Adobe should never have dropped FrameMaker for Mac OS X -- this shows that they're not really THAT interested in keeping Mac users happy. There's no substitute for this product.

  1. JohnnyFive

    Joined: Dec 1969


    25 Percent Only?

    That seems awfully-low even if you factor in the greater marketshare afforded by the PC. I work in advertising and I have yet to see PCs used in artwork production other than in interactive/web development departments. And despite the rise of online advertising, it hasn't really made a significant dent into print and broadcast. Despite claims from the other side, Apple still dominates print. Video is another story as Avid still maintains a stranglehold on that side of the market. Though some studios are slowly offering Final Cut Pro as an option.

    That said, I'm wondering if Adobe is merely downplaying the significance of their dependency on Apple.

  1. fluk3

    Joined: Dec 1969


    Adobe on Apple

    As a long time professional in the print/prepress/design industry (12+ years), I must say I absolutely love Adobe CS for my design needs. Truly a pleasure.

    But... If Adobe stopped developing it for Apple, I would NEVER switch to PC just to use it.

    I would immediately search for alternatives. If Apple developed a true suite of print design apps I would give it a fair chance.

    Adobe will not dictate what platform I use. Never.

  1. DeepDish

    Joined: Dec 1969



    I am a Apple user first and an Adobe user second. I don't making "in spite of my face" or "baby out with the bath wate" type statements.

    But, I will never, ever switch to a pc. I would switch occupations first.

  1. chotty

    Joined: Dec 1969


    Mr. Chitzen, 2 Words:

    Honky, Pleeeez...

  1. Nitride

    Joined: Dec 1969


    What he means is...

    What he really meant was "Our Corporate products don't have a Mac equivalent thereby push Macs even further out of the enterprise as a punishment for Apple not doing whatever we want."

  1. MCCFR

    Joined: Dec 1969


    Prove the commitment

    Adobe Graphics Server on OS X Server would prove they still respected the Macintosh community - and before anyone says small markets share, I'm gonna say Solaris (?).

  1. JackNN

    Joined: Dec 1969


    Not a "decline"

    I think he just means the Mac proportion of the business is getting smaller because they're growing in other areas. The actual volume of Mac business is probably the same or growing slightly.

  1. garmonbosia

    Joined: Dec 1969


    Avid them

    Adobe is going to mess around with Apple one too many times and they'll do to them what they did to Avid. Avid took money from M$, then told their customers to switch to NT because Apple was dying. Within 1 year the CEO of Avid had to step down because Apple came out with Final Cut Pro and started taking away a huge chunk of Avid's market share. Avid had to publicly backtrack to salvage their high end business on the Mac. Apple can take that anytime they wish, just like they can take the high end graphics biz from Adobe if they threaten to marginalize Apple any further. All they have to do is add a few pro type features to iPhoto, integrate Stone's vector program (or something like it), and beef up Pages to a full layout/Framemaker type program. Who would need Adobe?

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