updated 08:10 am EST, Fri February 18, 2005
Apple\'s mini-stores review
Gary Allen of the ifoAppleStore, a site that closely follows Apple's retail efforts, says that : "The stores seem to have been hastily rolled out, are expensive to build, have nearly-useless point-of-sale machines, and suffer from a sterile design. The stores were inspired by the Mini Cooper auto, Apple said. 'This design will help us carry our philosophy to even more people,' Steve Jobs said at the official unveiling at the Stanford Shopping Center (N. Calif.). The 'cool' and 'hip' design was intended to attract a younger and hipper visitor, the company said. But in reality, the stores don't live up to any of that."