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Apple posts call for Win-to-Mac switcher stories

updated 10:40 pm EST, Tue February 15, 2005

Call for switcher stories

Apple today posted a on its website. The company is soliciting stories for Windows-to-Mac switchers: "If you're a PC user who's recently bought a Mac, we'd love to hear from you. Let us know what made you get a Mac instead of a PC. Did you fall in love with your iPod and then buy a Mac? Were you looking for a computer that's more stable and secure than your old PC? What's it feel like to go from Windows to Mac OS X? What do you use your Mac for -- managing your music, editing photos, creating movies, recording your own songs? What can you do on your Mac that you couldn't do on a PC? Share your story."

by MacNN Staff




  1. Ganesha

    Joined: Dec 1969


    This can only mean...

    Ellen Feiss, Episode 3!

  1. JEB

    Joined: Dec 1969


    On my Mac

    I can type MacNN messages, bashing PC's.

    And it feels, ooooh, soooo, goooooood!

  1. climacs

    Joined: Dec 1969


    i'm surprised

    they didn't follow the Napster marketing strategy of calling PC users stupid...

  1. mymacluvsme

    Joined: Dec 1969



    If I recall correctly, this "tell us your story" page has been in the Switch section of apple's site for a long time, since the Switch campaign.

    Am I wrong?

  1. Big Mac

    Joined: Dec 1969


    You're Right, mymacluvsm

    I don't see how this page is new. I doubt Apple has resurrected the Switch campaign. Looks like MacNN really screwed the pooch on this story.

  1. MacScientist

    Joined: Dec 1969


    Re:You're Right, mymaclu

    It appears that Apple is indeed resurrecting the Switch campaign, albeit at lower key.

  1. testudo

    Joined: Dec 1969


    switch campaign alive

    The switch campaign was never killed. They killed the TV commercials, but they've always had the switcher stories on their site. They may be looking to do more commercials, but I doubt it (they might do internet-only commercials, though).

    Apple hasn't been one to go back to old campaigns and fire them up again. They never brought back the Think Different campaign, although you probably could find some references still on Apple's site. Nor did they decide to redo the Lemming's commercial, or the "Rollercoaster" (or was it "Fire"?) commercials where they were toasting those stupid Pentiuum Pod people (although I must say that ever since I got my updated Pentium 2 chip, the internet now flies like never before - who knew a single chip could make that happen! And then when I slapped on Windows XP, I started flying around too. It was like a wonderful dream! Then I started getting bombarded with pop-up ads and spam and my machine slowed to a crawl because I was apparently sending out 6million emails a day selling Cialis. And then I realized, it wasn't a dream, but really a nightmare! Bwahahahahahahaha!!! That's when I woke up in a cold-sweat. At least I convinced myself it was sweat....)

    Wait, where was I. Oh, yeah, so I don't think we'll be seeing more white-backdrop commercials, at least not switcher ones.

  1. ElRay

    Joined: Dec 1969


    This is new news

    Apple has posted a new link on the default Safari "Start Page": , so no canines were subjected to abuse.


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