Top HP marketing exec leaves for VP position at Apple
updated 05:30 pm EST, Mon February 14, 2005
New Apple marketing VP
Hewlett-Packard's top marketing executive is leaving the company for , just days after the forced resignation of HP CEO Carly Fiorina--although the departure is unrelated and was made sometime ago, according to the report. CNET News.com reports that Allison Johnson was HP's senior vice president of marketing and led the company's public-relations campaign during the contentious proxy battle over the acquisition of Compaq as well as the "+HP = everything is possible" advertising campaign that followed the deal's closure. "The marketing guru is leaving HP to take a top marketing post at Apple Computer. She will become vice president of worldwide marketing communications, reporting to CEO Steve Jobs.... At Apple, Johnson will be responsible for Apple's global advertising and related efforts."
Fresh-Faced Recruit
Joined: May 2002
Advertising OSX?
Maybe now we'll see some ads for OSX, which is arguably the single best reason to get a Mac. I think the +HP ads have had a good mix of image-branding and practical info, which Apple is in desperate need of. So, c'mon Allison, show the world what OSX is really like!