Napster hopes to steal market from iTunes
updated 06:05 pm EST, Thu February 10, 2005
Napster challenges iTunes
Napster has revealed an against Apple's iPod as part of its plans for a full launch of the Napster To Go portable subscription service later this quarter. The service is one of the first services enabled by Microsoft's Janus technology, which allows music files bought via subscription services to be transferred from a PC to a portable device. According to Napster CEO Chris Gorog, his company is betting heavily that the monthly 'all you can eat' subscription model will win customers over the download strategy currently pursued by iTunes. Gorog believes the best way to market the new service is to emphasise its advantages over iTunes. He's particularly keen to highlight iTunes' iPod-only compatibility. "We're going to be communicating to people that it's stupid to buy an iPod."










nothing stupid.
02/10, 06:21pm reply
It's stupid to support windows-only renting service...
and...allows music files bought via subscription services to be transferred from a PC to a portable device? it's so 2002...
Sydney Tsai
Fresh-Faced Recruit
Joined: Feb 2002
stupid to buy an iPod?
02/10, 06:24pm reply
Napster must be desperate if they think that they are going to convince anyone that it's "stupid to buy an iPod". Apple's already sold millions of them and it's the hottest gadget on the market.
Not only that but you CAN play music from any service on an iPod - just export it as an mp3 via iTunes first. If it can be converted to an mp3 (which is an open standard) then it can be played on a iPod.
shmoolie
Fresh-Faced Recruit
Joined: May 2002
Not gonna happen...
02/10, 06:29pm reply
I just saw the latest SoundScan numbers - they are at the bottom of the shitpile - even after those lame SuperBowl commercials...
Give it up, nOObs.
SB
slboett
Junior Member
Joined: May 1999
Stupid say, stupid do.
02/10, 06:42pm reply
Last I checked, iTunes is the only music store that's compatible with both Windows and Mac. Can Napster boast the same thing in terms of compatibility? I think not. Why hasn't anyone else launched a music store that's Mac compatible? Why hasn't Microsoft updated WMA for Mac? I know, I know: we're too small a market for them. Well then, likewise, WMA-only stores and WMA players are too small a market for iTunes/iPod.
So there. Don't be so hypocritical Napster et al. Quit proselytizing about compatibility already. We've heard it all before.
JohnnyFive
Fresh-Faced Recruit
Joined: Feb 2003
Too bad that...
02/10, 06:45pm reply
Too bad that you have to keep your subscription with Napster open to play the music.
Daveecee
Forum Regular
Joined: Jan 2005
Re: stupid to buy an iPod
02/10, 06:46pm reply
The article notes correctly that the iPod is the only player compatible with iTunes (without hacks) -- not that the iPod can only play protected AAC. Ever try using music purchased through iTunes to fill up a Dell DJ?
ryanjensen
Fresh-Faced Recruit
Joined: Feb 2005
Great marketing plan...
02/10, 06:47pm reply
Wow, brilliant marketing plan..."you're all idiots, now buy my product." Must've missed the "You must insult your customer" marketing class in college.
scarpatti
Fresh-Faced Recruit
Joined: Jan 2003
Here is an IDEA
02/10, 06:56pm reply
Why don't they SELL THEIR product instead of bad mouthing other products. Espicially when their logic is so f****** warped that it makes no f****** sense.
Desperate time calls for desperate measures, I guess.
I.P. Freely
Fresh-Faced Recruit
Joined: May 2003
It's a good idea but..
02/10, 07:01pm reply
"Why don't they SELL THEIR product instead of bad mouthing other products."
That would be because their product has nothing at all to recommend it over the competition. I doubt anyone ever sold much on the line 'we've got everything the other guys got... only it's not as good'.
What these guys banging on about WMA and compatability don't seem to get .. well ONE OF the things they don't get is that they have to have a USP. The USP for the iTMS is the iPod. It's that simple. The USP for Napster is er.. is er.. Oh yeah, if you stop paying us, we take your music away! No hold on, that's not right..
jonbwfc1
Fresh-Faced Recruit
Joined: Nov 2003
free advertising for iPod
02/10, 07:04pm reply
Not that Apple needs it, but think of the further attention the iPod is going to receive. This is one area where you don't necessarily want to battle Apple, mind you--in their marketing of the iPod.
ibulldog
Fresh-Faced Recruit
Joined: Sep 2002