ipod
02/10/2005, 6:05pm, EST
Thursday, February 10th
Napster hopes to steal market from iTunes
Napster has revealed an aggressive marketing campaign against Apple's iPod as part of its plans for a full launch of the Napster To Go portable subscription service later this quarter. The service is one of the first services enabled by Microsoft's Janus technology, which allows music files bought via subscription services to be transferred from a PC to a portable device. According to Napster CEO Chris Gorog, his company is betting heavily that the monthly 'all you can eat' subscription model will win customers over the download strategy currently pursued by iTunes. Gorog believes the best way to market the new service is to emphasise its advantages over iTunes. He's particularly keen to highlight iTunes' iPod-only compatibility. "We're going to be communicating to people that it's stupid to buy an iPod."
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and...allows music files bought via subscription services to be transferred from a PC to a portable device? it's so 2002...
Not only that but you CAN play music from any service on an iPod - just export it as an mp3 via iTunes first. If it can be converted to an mp3 (which is an open standard) then it can be played on a iPod.
Give it up, nOObs.
SB
So there. Don't be so hypocritical Napster et al. Quit proselytizing about compatibility already. We've heard it all before.
Desperate time calls for desperate measures, I guess.
That would be because their product has nothing at all to recommend it over the competition. I doubt anyone ever sold much on the line 'we've got everything the other guys got... only it's not as good'.
What these guys banging on about WMA and compatability don't seem to get .. well ONE OF the things they don't get is that they have to have a USP. The USP for the iTMS is the iPod. It's that simple. The USP for Napster is er.. is er.. Oh yeah, if you stop paying us, we take your music away! No hold on, that's not right..