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Pepsi-iTunes ads drive traffic to Apple\'s website

updated 12:15 pm EST, Tue February 8, 2005

Pepsi ads drive traffic

Apple's iTunes website saw a more than 170-percent jump in site traffic driven largely by the second annual Pepsi promotion offering the chance to win free songs through the pay-per-download music service, according to . ComScore said that Napster, which advertised for the first time as a rival to iTunes, posted a greater than 30-percent increase on Super Bowl Sunday.

by MacNN Staff





  1. futuremac

    Joined: Dec 1969


    they got hits from me

    i already won 5 songs! this is great since they have my favorite soda anyway (mountian dew) and getting free songs from it is a bonus! thanks apple.

  1. Manthas

    Joined: Dec 1969



    "ComScore said that Napster, which advertised for the first time as a rival to iTunes, posted a greater than 30-percent increase on Super Bowl Sunday."

    This time they had FOUR people instead of the usual 3.

  1. crayz

    Joined: Dec 1969



    Manthas is joking, but it really is odd to post these in terms of percentages. A fixed number of people watched the SuperBowl and the ads that played, so it would be better to report the actual number of increased visits rather than the percent vs. normal traffic(which isn't the same for all those sites)

  1. adamschneider

    Joined: Dec 1969


    raw numbers

    That's a good point. Although, Napster's numbers (compared to Apple) would probably look even worse if expressed in raw numbers.

  1. toti

    Joined: Dec 1969


    Quantity ? Percentage ?

    It's not the percentage that matters, it's the raw quantity.

    But then it's not the quantity of visitors that matters either - it's the quality ;)

  1. beeble

    Joined: Dec 1969


    Apple Lower

    Apple's percentage is probably lower because it's compared to their regular number of visitors. I visit Apple several times a week, sometimes several times a day. I've never been to buds site, wouldn't go to olympus' site as I have a Canon SLR and several lenses so I'm kind of locked into them, and I'm sure's post superbowl numbers are a lot less than Apple's regular numbers. If we looked at raw numbers, it wouldn't surprise me to Apple so far out in front that it had several times the visitors of second place.

    Of course, I could be wrong.

  1. Eriamjh

    Joined: Dec 1969


    Napster Ad

    I heard it was crapped on by the Budweiser "Thanks" ad. People were so affected by the Bud ad, that the Napster ad was almost ignored.

    OK, 1 extra person went to the site...

  1. JEB

    Joined: Dec 1969



    Uhhh . . . I actually caought a glimpse of the Napster (anti-iPod) commercial on Sunday.

    I saw, a picture of a nice, white iPod, and "$10,000" next to it.
    (The screen was far away, with some small-ish writing . . . so, hey, an iPod will "make me feel like 10 Grand!!!")

    Then, something about "15 bucks" with Napster, "You do the Math" (who wants to do Math on Superbowl Sunday?) and a bunch of topless FAT BOYS at a football game with N-A-P-S-T-E-R spelled across their 'guts . . . wow . . . Napster, uhh . . . makes me feel like, um yeah, about 15 bucks. Whoo-hoo.

    Non-news over that Napster ad . . . . negligible BS.

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