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Napster unveils new music service, anti-iPod campaign

updated 08:00 am EST, Thu February 3, 2005

Napster takes on iPod

Napster on Wednesday unveiled a portable version of its music subscription service, backed by a $30 million ad campaign that , according to Reuters: "Napster's promotion includes a Super Bowl television spot urging fans to compare the costs of spending $10,000 to buy and transfer 10,000 songs from Apple's iTunes store to an iPod, with the $15-per-month fee to carry songs from a catalog of over a million tracks on Napster-compatible players."




by MacNN Staff

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Comments

  1. jaxxe

    Joined: Dec 1969

    0

    Dat's Just Retarded

    Good luck to 'em!

  1. oxjox

    Joined: Dec 1969

    0

    Who would rent songs?

    Wow - do they really think people will spend money to rent songs? Maybe it's just me, but I can't imagine that. But then again... I suppose you could "rent" a million songs for $15 a month for 20 years and be saving quite a bit of dough - that's $3,600. But if Napster takes a c***, I know - terribly unlikely, then what happens to my million songs I have been renting? I'm up for a good debate - what are the pros and cons of Napster vs. iTunes?

  1. msuper69

    Joined: Dec 1969

    0

    Won't work

    and the first time you fail to make your monthly subscription payment, you lose all your music.

    No thanks!

  1. iChick

    Joined: Dec 1969

    0

    People Want to Own Stuff

    Music isn't something you want to rent - you want to own your collection.

  1. williamdrover

    Joined: Dec 1969

    0

    Trash

    looks like Napster is wasting 30 million on a stupid ad campaign. Too bad that would buy a lot of iPods for their staff.

    Renting a song is an okay idea but their player is garbage and why would I support a company that (as far as I know) was founded on the whole premise of stealing music.

  1. scottrussell

    Joined: Dec 1969

    0

    renting music

    I think the "renting music" analogy is spot-on. It sure sounds like a bad idea. But perhaps if people think the deal is a good enough, they'd rather rent than own.

    For example, if you could buy a condo for $150,000 or rent it for $15 per month, renting becomes extremely attractive. I know this is an extreme exaggeration, but I'm just using it for illustration. For people who desire massive (legitimately downloaded) music collections, the rental paradigm is the ONLY way.

  1. MacnTX

    Joined: Dec 1969

    0

    Yeah But...

    In one to two years when Napster has gone belly up, you can also say goodbye to all of your music!!!

  1. jimothy

    Joined: Dec 1969

    0

    Careful, Napster!

    For some users, "renting" does make more sense than buying. But here's the thing: There's nothing stopping Apple from offering a subscription service in the future, if that's what the market calls for. So Napster's $30 million ad campaign may be little more than an expensive way to egg Apple on.

  1. dwishbone

    Joined: Dec 1969

    0

    hidden charges...

    doesnt napster charge you when you want to burn any of your music to a cd? so its $15 a month but then you have to pay money for each track to burn them permanently...or something like that. or am i mistaken? i looked on their site and they seem to hide those kind of things.

  1. eddd

    Joined: Dec 1969

    0

    pride goes before...

    Careful about the hubris, Mac fans. My daughter owns 2 iPods, and has bought hundreds of songs from the iTMS. Lately she's been asking if she could "use Kazaa like her friends," (to which I answered "no," of course). The point is, she's tiring of having to purchase each song she listens to, while her friends have an apparently limitless choice. She's probably spending close to $180 annually anyway... I could see her wanting something like this, and I don't think it would bother her too much to lose them if she stopped paying. She can always buy the CD for music she really likes.

    Nothing lasts forever, and I could see this eating into the iTMS customer base. The thing I couldn't imagine is her giving up her iPod mini... she loves that thing. So maybe the device is more important than the service after all.

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