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Pepsi announces SuperBowl commercial for iTunes promo

updated 12:40 pm EST, Wed February 2, 2005

iTunes SuperBowl spot


Marking the 19th consecutive year that Pepsi has advertised during the SuperBowl, the company announced it will


by MacNN Staff

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Comments

  1. Simon

    Posting Junkie

    Joined: Nov 2000

    0

    hmm

    IMHO that commercial sucks like last year's. Pepsi just doesn't cut it.

  1. bfalchuk

    Fresh-Faced Recruit

    Joined: Jul 2003

    0

    I disagree

    I think that was hilarious. Last year's sucked, this was actually pretty witty.

  1. Slayed

    Fresh-Faced Recruit

    Joined: Dec 2001

    0

    hmm

    it sucked.

  1. poulh

    Mac Enthusiast

    Joined: Jun 2000

    0

    good one

    I liked it... but I drink coke :-(

  1. Cecil

    Fresh-Faced Recruit

    Joined: Feb 2005

    0

    Hot!!!

    That is one cool...slick commercial. If the others are anything like it, Pepsi will sell oceans of cola during this promotion. It provides a very "in" cultural wink to a brand that is not associated with our hip post-modern society.

    To those that don't get it, I suspect ou don't listen to a wide variety of music. What a shame...your children do!!!

    Pepsi Rocks on this one!!!

  1. dwishbone

    Grizzled Veteran

    Joined: May 2002

    0

    my .02

    i thought it was pretty clever. not ground breaking or anything...but it wasnt bad. better than last years.

  1. JohnnyFive

    Fresh-Faced Recruit

    Joined: Feb 2003

    0

    It doesn't suck.

    If it looks silly and you don't find the humour in it then you're probably not the target market. Last year's Pepsi ad won a few advertising awards. I won't be surprised if this spot wins some awards again.

  1. Simon

    Posting Junkie

    Joined: Nov 2000

    0

    It does suck

    I [i]see[/i] the humor in Pepsi's joke. There's one joke, but they repeat it a dozen times. Funny at first, totally lame by the time the ad's over.

    Compared to an Apple ad like rip-mix-burn, this ad is simply pathetic.

  1. PookJP

    Mac Enthusiast

    Joined: Jan 2001

    0

    Re: It Does Suck

    "I [i]see[/i] the humor in Pepsi's joke. There's one joke, but they repeat it a dozen times. Funny at first, totally lame by the time the ad's over."

    You could have said the same thing of Saturday Night Live, which is still running strong. You have to keep in mind that America at large doesn't mind seeing a joke retold numerous times in different forms. The populous of this country doesn't have the sophistication to demand significant variations on a joke with each telling, so this will play fine.

    The bigger question is whether it's a good joke in the first place. I'm not a huge fan, but I don't think it's awful either. Somewhere in the middle of being watchable, kind of interesting, but not overwhelmingly memorable or hilarious.

  1. Cecil

    Fresh-Faced Recruit

    Joined: Feb 2005

    0

    Some of you are lost!!

    Listen...it's not a joke that repeats over and over. It's a commentary on what America listens to regardless of genre or background. It allows many people to understand the significance of iTunes: Choice!

    Get a grip, folks!!!

    Apple Rules for the Masses!!!

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