Apple on Tuesday launched its new Mac mini and iPod shuffle products in the world's second most populous country. Apple at a price point of Rs 32,200 to address the entry-level market. "With an attractive price point we want to attract more PC users to Mac Mini," he said. Apart from low priced Mac, Apple also launched a new iPod -- iPod Shuffle. The two models of iPod Shuffle are priced at Rs 8,500 and Rs 12,400, almost half of what the existing models of iPod cost. After bringing the prices of Mac and iPod down, Apple has drawn up a strategy to increase its reach in the market." The head of hardware products at Apple Asia Pacific says that the new low-cost products will help promote distribution in a greater variety of shops and more channels to make Apple's products more accessible to users in India.