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San Francisco-based Apple reseller closes its doors

updated 11:15 pm EST, Mon January 31, 2005

MACadam closes its doors

San Francisco-based Mac reseller MACadam today said it was closing its doors after 16 years of selling Macs. Owner Tom Santos said MACadam was forced to close because of the company's ongoing problems with Apple and in part due to Apple's recent aggressive retail expansion. In a letter to customers, Santos said that "the consistent bad behavior of our number one supplier, Apple Computer" has made it "so difficult to both get product in a timely fashion and treat our customers with the respect that they currently treat their Apple Direct customers. We have tried everything to resolve these problems over the last 4 plus years, yet our requests for help have simply gone unanswered." MACadam first began selling Macs in 1989 and became an authorized Apple reseller in 1991, but later lost that designation after it filed a along with five other resellers.

by MacNN Staff




  1. just a poster

    Joined: Dec 1969


    Sorry to see them go

    But they should have expanded into Mac accessories before it was too late.

    Inventory problems because of competition with Apple stores? Sure, I believe that.

    But that should have had no bearing on MacAdam's ability to "treat [its] customers with the respect that [Apple] currently treat their Apple Direct customers."

  1. wadesworld

    Joined: Dec 1969


    Not all about Apple

    I've been in their store. It's dingy, crammed with stuff and would only appeal to the existing Mac user base. You can probably count on one hand the number of PC users that have darkened their door since they went into business.

    While I'm sure Apple is not completely blameless, MacAdam clearly was not doing anything to gain Apple marketshare.


  1. Davedot

    Joined: Dec 1969


    It was their attitude

    I've been in there and was actually yelled at by one of their staff when I said I thought $25 was too much to ask for an old null-modem cable which they wouldn't guarantee would work -- no refunds or exchanges!

    A change in attitude and better business sense would have kept them in business.

  1. beeble

    Joined: Dec 1969



    I've never been to their store but all the reports I've read from people who have been are consistent. It seems to be a place that a Mac fan wouldn't want to go. It also seems to be a business that most business people wouldn't want to do business with. The account of a staff member abusing a potential customer who questioned such a high price for a product that wasn't guaranteed to even work by Davedot above is just one of the countless examples of bad customer service I've heard about this company.

    It seems that either the owner didn't know what good service was or was never there. In any case, from what I've read, they and other poor companies have given good Apple Resellers like my local one, Mac Pro Solutions in Richmond VA, a bad reputation. I'm not sorry to see such a company go down the tubes because it's one less company giving the platform a bad name. It's one less company turning potential switchers into solid Wintel customers.

    Good riddance to a poorly run outfit. If other resellers can compete with Apple stores why couldn't they? Come up with a decent excuse next time.

  1. SergioRS

    Joined: Dec 1969


    Good Riddance

    I have no doubts that Apple's shady math and underhanded treatment of its retailers bears some weight in the demise of independent dealers, but these were the least of MacAdam's problems. Ditto about the nasty dingy retail atmosphere, OUTRAGEOUS prices, and surly staff. A friend of mine dropped off a dead Performa (obviously "back in the day") still under warranty - and was quoted a 1 week turn around. I don't know the specifics but they were consistently lied to about the replacement drive from Apple "it's on it's way" "It is backordered" etc etc - a month and a half later my friend went in there screaming and threatening to call the police, and they finally returned her computer, unfixed. I wouldn't chalk these experiences up to happenstance, nor however would i use them to lessen the gravitas of Apple's sleazy business practices - but MacAdam deserved to die.

  1. HeatherEcsedi

    Joined: Dec 1969


    Sounds familiar

    It's funny to hear comments like these for this is pretty much how the main Apple reseller used to behave here in Brussels. They have since changed their policies, fired some unpleasant salesmen, hired new ones, feeling they should be ready to face a possible future Apple Store (even though we'll probably have many more years to wait). Anyway, it has now become much more pleasant to walk into their store than it was years ago. I guess this should tell other Mac resellers how to run their businesses from now on.

  1. Paul Huang

    Joined: Dec 1969


    Good riddance

    These people have screwed people over left and right. Just bring a computer there with a dead 3.6v battery and they will tell you that your iMac needs a logicboard replacement. They'd pay you $100 toward the purchase of a new one, then they pop in a battery and restore the OS and sell it as used for 80% profit. These scumbags have done themselves in, period.

    They have been s******* customers without Jiffy Lube for years.

  1. loudgazelle

    Joined: Dec 1969


    good riddance!

    f*** 'em. they got what they deserved. Having the arrogance to laugh at your customers and treat them like s*** gets you a one way ticket to failure. Here's hoping that those motherfuckers don't have anything to do with apple ever again.

  1. horvatic

    Joined: Dec 1969


    Suing your supplier

    Suing your supplier might not have been the best idea. You tried to s**** them so they said the h*** with you. They shot themselves in the foot by suing Apple. They wanted to make money the quick and easy way by lawsuit. So this is the result.

  1. aSevie

    Joined: Dec 1969


    The Mac Faithful

    Ohh the Mac faithful. Always so quick to eat their own when mother Apple is slighted in the least. Those of you that whine about Microsoft's monopoly need only look at what you're celebrating here. Another option gone. Times are good now but remember that may not always be the case. I've visited the store several times and always got what I expected. It's sad to see another dedicated retailer gone. You guys are pathetic.

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