updated 12:05 am EST, Mon January 31, 2005
Apple edges Google
Apple has edged Google for the top spot in BrandChannel's and according to Brandchannel's Editor Apple's iPod helped it displace Google, who took the top spot in booth 2002 and 2003: "Apple, whose iPod has replaced Sony's Walkman as the personal media player to be seen with, topped both the global and North American rankings in the poll, displacing Google despite the splash caused by the search engine's $1.7 billion auction-style initial public offering last year." Online magazine BrandChannel surveyed more than 2,000 ad executives, brand managers and academics, asking respondents to rate the impact of a particular brand on people's lives; howeer, it did not not attempt to quantify its financial value. Google, Ikea, Starbucks and the Arab-focused, 24-hour news source Al Jazeera rounded out the top 5 brands, respectively.