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Apple edges Google for top brand of 2004

updated 12:05 am EST, Mon January 31, 2005

Apple edges Google

Apple has edged Google for the top spot in BrandChannel's and according to Brandchannel's Editor Apple's iPod helped it displace Google, who took the top spot in booth 2002 and 2003: "Apple, whose iPod has replaced Sony's Walkman as the personal media player to be seen with, topped both the global and North American rankings in the poll, displacing Google despite the splash caused by the search engine's $1.7 billion auction-style initial public offering last year." Online magazine BrandChannel surveyed more than 2,000 ad executives, brand managers and academics, asking respondents to rate the impact of a particular brand on people's lives; howeer, it did not not attempt to quantify its financial value. Google, Ikea, Starbucks and the Arab-focused, 24-hour news source Al Jazeera rounded out the top 5 brands, respectively.

by MacNN Staff




  1. Rosyna

    Joined: Dec 1969



    So nice, it was posted twice!

  1. scotty321

    Joined: Dec 1969



    I highly doubt the validity of this so-called study. Yeah, right, Al Jazeera is the top 5 most recognized brand? I don't think so. Ikea? Nice try. This is a stupid report from some company that is meaningless.

  1. PookJP

    Joined: Dec 1969



    It's a conspiracy, I tell ya! They're trying to make us believe certain brands are more recognizable than they really are! Those scheming, devilish b*******! What will they do next?

  1. SomeToast

    Joined: Dec 1969


    Top spot

    "[...] Apple's iPod helped it displace Google, who took the top spot in booth 2002 and 2003:"

    Are those MacWorld Expo booth numbers? Does each booth hold their own competition? Is there a swimsuit event?

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