updated 08:35 am EST, Fri January 28, 2005
Academicians study iPod
Using his new and their music-listening habits and hopes to create an ethnographic study called "iPod Therefore iAm." Wired News reports that Giesler may be the next "Professor iPod": "Michael Bull, a lecturer at Sussex University, is considered a leading academic expert on the impact of digital entertainment devices, earning him the 'Professor iPod' moniker -- but now he has some competition. Markus Giesler, a 28-year-old assistant professor of marketing at York University in Toronto, is fast becoming a bright light in high-tech consumer research." Giesler argues that the iPod is leading the charge toward 'cyborg consumerism,' in which technology is married to the body and we plug into a vast 'hybrid entertainment matrix.'