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iPod becomes focus of academicians

updated 08:35 am EST, Fri January 28, 2005

Academicians study iPod

Using his new and their music-listening habits and hopes to create an ethnographic study called "iPod Therefore iAm." Wired News reports that Giesler may be the next "Professor iPod": "Michael Bull, a lecturer at Sussex University, is considered a leading academic expert on the impact of digital entertainment devices, earning him the 'Professor iPod' moniker -- but now he has some competition. Markus Giesler, a 28-year-old assistant professor of marketing at York University in Toronto, is fast becoming a bright light in high-tech consumer research." Giesler argues that the iPod is leading the charge toward 'cyborg consumerism,' in which technology is married to the body and we plug into a vast 'hybrid entertainment matrix.'




by MacNN Staff

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  1. grovberg

    Joined: Dec 1969

    0

    academicians?

    Is that a real word?

  1. darkelf

    Joined: Dec 1969

    0

    academicians!

    come on, man. there's a frelling dictionary online.
    http://dictionary.reference.com/

  1. Monstermind

    Joined: Dec 1969

    0

    Oh, Jesus...

    ANOTHER pea-brained academic who's trying to sound impressive. "Ethnographic survey"? Techno race-baiting, more like...

    "Professor iPod". Give me a break. It's like calling a clown who spends too much time at a shopping mall a "Professor of Popular Culture". I feel sorry for any parent whose kids are taught by this loss.

  1. SomeToast

    Joined: Dec 1969

    0

    You know...

    I hear they call Markus Giesler "Professor iPod."

  1. testudo

    Joined: Dec 1969

    0

    Re: Oh...

    All right! Another researcher spending good money on, uh, following around people using portable MP3 players. OK, sure it doesn't sound impressive, but once this study is done, I'm sure the impact will be, um, massive, yeah, that's it. We'll finally find out whether people like portable music players!

    I'm sure this kind of "research" is interesting to antrhopologists, socialogists, techno-geeks, and behavioral scientists, but, like, in the grand scheme of things, what good is it for the people being researched? Am I going to find out that I use an iPod because, subconciously I want to be more hep like snoop dogg? Or I have a deathwish by wearing my iPod late at night through the bad part of town, singing loudly "At the Copa, Copa-cabana..."

  1. keltorsori

    Joined: Dec 1969

    0

    academicians...

    Are those academics who moonlight as magicians? Or magical academics, imbued with the power of merlin?

  1. medmuse

    Joined: Dec 1969

    0

    Worthless

    If they want to do something worthwhile, help me in my endeavor:

    Educate the posters of forums everywhere. Create a button with these simple rules:
    [i]Quit = stop; Quite = may be used roughly as adverb or adjective as in "The Mac computed quite well. or "She appeared to be quite attractive."; Quiet = not loud; Looser = not as tight; loser = not a winner; I seen = just don't ever say this at all; I saw = when you have seen something in the past and wish to describe it in the present.[/i]

  1. DannyMac

    Joined: Dec 1969

    0

    Well uhh..

    The iPod Stories website is pretty...

  1. medmuse

    Joined: Dec 1969

    0

    tags

    italics?

  1. testudo

    Joined: Dec 1969

    0

    Re: worthless

    I guess you want to educate posters also on what tags work on what BB systems, too? Or maybe get those guys to start a commission to standardize the stupid things so you don't have to remember.

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