updated 03:05 pm EST, Wed January 26, 2005
\'PlayStation\' vs iTunes
Sony will by setting up a global music download service under its PlayStation brand, according to Digital Bulletin. "The service, which is being developed by Sony Computer Entertainment Europe, will enable music to be downloaded direct to the PlayStation Portable, Sony's first entry into the handheld gaming market, which launches in the UK in March. Marketing has learned that the download platform will initially be used as a marketing tool to offer PSP users free additional game levels and upgrades. However, it is also being developed as a download vehicle for other potential Sony products, with a paid-for music service set to launch in the UK this summer."