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Negative publicity may tarnish Apple\'s image

updated 06:35 pm EST, Wed January 26, 2005

Negative lawsuit publicity

The negativey publicity generated by the recent lawsuits challenging the traditional journalist protections may be doing more harm than good to Apple's image, according to the Online Journalism Review: "In any case, the publicity from these cases has , saying he plans to file a motion in February to dismiss the "meritless" case with the court on the grounds of First Amendment rights as well as seek sanctions against Apple for legal costs already incurred.

by MacNN Staff




  1. presearch

    Joined: Dec 1969


    They had to do it

    Apple has to protect it's IP, regardless if it's 1 guy, or M$.
    Like it or not, it's the way this world works (for adults).

  1. jrome

    Joined: Dec 1969


    Macidiots hurt Mac

    Idiotic apologists for Apple do not seem to understand that Apple is simply trying to intimidate reporters & others from investigating & reporting about Apple. Just because Apple hasn't put out a press release doesn't mean it's not news, doesn't mean it can't be reported. A description of a soon-to-be released product is in no way a trade secret, and I hope Apple gets their hats handed to them in this case.

    For far too long small web publishers have been intimidated by mega-corps lawyers. For far too long websites have removed perfectly allowable content in the face of a simple notice. For far too long information has been made inaccesible by gun-shy ISPs. For far too long documents have been deleted for fear of a meritless lawsuit. For far too long innovative manufacturers like Replay TV have been sued into bankruptcy for making legal devices but didn't secure the blessings of the megacorps.

    When Apple's lawsuit is dismissed with prejudice, hopefully it will cause other megacorps to compete on merits instead of pounding the little guy with legal fees. I think Apple is a great company, I own their stock and I buy just about every Apple product out there. But they are wrong about this lawsuit, they are attempting to stifle the freedom of the press, and that's why I hope they lose.

  1. bigpoppa206

    Joined: Dec 1969


    If Apple has a legal

    standing, then by all means pursue it! You can leave the "free speech" argument to those who don't understand the law.

  1. DannyMac

    Joined: Dec 1969



    Instead of suing Think Secret, or any other rumor reporting site, they should try to patch their leak(s).

  1. aristotles

    Joined: Dec 1969


    First Ammendement rights?

    Are first ammendement rights a blanket protection or are there limits? Can a reporter knowingly print false information which tarnishes the reputation of an individual or organization and get away with it? I though the first ammendment/freedom of press had to do with protection of the press from government influence rather than protection from civil prosecution.

    Can a reporter knowingly publish trade secrets which have no immediate public interest at stake. Are online bloggers really reporters?

  1. sosumi

    Joined: Dec 1969


    Oh well...

    bye bye, Apple...

  1. PookJP

    Joined: Dec 1969


    Go TS...

    I hope Think Secret wins this one. I can't imagine why it's legal for the New Yorker to publish information regarding American troop movement in Iran but it's not for a Mac site to report on future product launches. Both involve information intended to be kept private, and both could theoretically hurt the subjects of the reports. But the First Amendment exists for a reason, and that's to put control of information into the hands of the people, not of the powerful, interested parties.

  1. harryhoode

    Joined: Dec 1969


    No impact

    Nobody will notice this lawsuit beyond the small percentage of geeks who keep up with apple news. The average buyer will never even hear about it.

  1. hayesk

    Joined: Dec 1969



    The difference is nobody developed the information on troop movements in Iran - they belong to the public.

    Corporate trade secrets do not. ThinkSecret solicited people to illegally break their NDAs. That's the difference. If the press happened upon information in Apple's dumpster, that'd be a different story. No law was broken that way. But the way ThinkSecret got the information was by committing illegal acts.

  1. jscotta

    Joined: Dec 1969


    Apple, 1st Admendment,etc


    If a description of a soon to be released but not announced product is not a trade secret, then what is? By that very statement, you severely discredit your knowledge in my eyes.


    The first amendment to the Constitution of the United States is designed to protect our citizens rights to report on and protect us from our own government. It was never intended to allow journalists to say whatever they want about any subject. How does digging into a companies trade secrets fit that scenario? Short answer, it does not.

    While I disagree with much of Apple's secrecy, specifically as it relates to its enterprise business, that is the bread and butter of the mass consumer market. It allows them to control the presentation of the product. This lets them make as much sizzle as possible for potential customers to hear. By stealing the companies thunder with ill-gained information, they are materially hurting the company and its owners. That includes me. I don't like it one bit.

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