Reigncom vs. Apple

Korean MP3 manufacturer Reigncom is with its own drive-based player and heavy marketing: "Reigncom is the world's number one in MP3 players with flash memory sticks, while Apple leads the world with the hard drive disk (HDD) players. But recently both transgressed on each other’s [territory], with Reigncom releasing an HDD player and Apple a flash memory model." The article notes that Reigncom is planning an ad campaign in major cities in the U.S., in Europe, and in Hong Kong: "The ads, titled 'Sweeter One,' show a beautiful blond woman biting into an apple. Apple in turn sponsored a TV soap, 'Sad Love Song,' where the iPod shuffle is constantly on show. The company’s aggressive campaign also includes pop group G.O.D. as well as street promotion events during the graduation and entrance season."

by MacNN Staff