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Reigncom, Apple bid for top spot in MP3 market

updated 08:55 am EST, Mon January 24, 2005

Reigncom vs. Apple

Korean MP3 manufacturer Reigncom is with its own drive-based player and heavy marketing: "Reigncom is the world's number one in MP3 players with flash memory sticks, while Apple leads the world with the hard drive disk (HDD) players. But recently both transgressed on each other's [territory], with Reigncom releasing an HDD player and Apple a flash memory model." The article notes that Reigncom is planning an ad campaign in major cities in the U.S., in Europe, and in Hong Kong: "The ads, titled 'Sweeter One,' show a beautiful blond woman biting into an apple. Apple in turn sponsored a TV soap, 'Sad Love Song,' where the iPod shuffle is constantly on show. The company's aggressive campaign also includes pop group G.O.D. as well as street promotion events during the graduation and entrance season."




by MacNN Staff

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Comments

  1. koolkid1976

    Joined: Dec 1969

    0

    Promoting Apple Again

    I've heard of iRiver, but never heard of Reigncom until today.
    What exactly is the point of having an ad with someone taking a bite out of an Apple? Apple's log does have a bite taken out of it, so Apple could just as well used this ad for it's own website! If Apple had a whole apple for it's logo, then this attempted put down would make more sense.
    I'm sure Apple appreciates the free promotion.

  1. riverfreak

    Joined: Dec 1969

    0

    G.O.D.?

    Is this in Korea or Land 'o' Bush?

  1. riverfreak

    Joined: Dec 1969

    0

    G.O.D.?

    Apologies to Korea.... I meant Hong Kong...

  1. VadersCape

    Joined: Dec 1969

    0

    Smash Me, Bite Me ...

    Remember what wonders Tommy Lee smashing the iTunes guitar did for buymusic.com ... that is, if you even remember buymusic.com at all.

    Go ahead and bite the apple - cry me an iRiver.

  1. eldarkus

    Joined: Dec 1969

    0

    re: Smash me...

    Tommy who? hehehe...

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