Reigncom, Apple bid for top spot in MP3 market
updated 08:55 am EST, Mon January 24, 2005
Reigncom vs. Apple
Korean MP3 manufacturer Reigncom is with its own drive-based player and heavy marketing: "Reigncom is the world's number one in MP3 players with flash memory sticks, while Apple leads the world with the hard drive disk (HDD) players. But recently both transgressed on each other’s [territory], with Reigncom releasing an HDD player and Apple a flash memory model." The article notes that Reigncom is planning an ad campaign in major cities in the U.S., in Europe, and in Hong Kong: "The ads, titled 'Sweeter One,' show a beautiful blond woman biting into an apple. Apple in turn sponsored a TV soap, 'Sad Love Song,' where the iPod shuffle is constantly on show. The company’s aggressive campaign also includes pop group G.O.D. as well as street promotion events during the graduation and entrance season."
Fresh-Faced Recruit
Joined: May 2003
Promoting Apple Again
I've heard of iRiver, but never heard of Reigncom until today.
What exactly is the point of having an ad with someone taking a bite out of an Apple? Apple's log does have a bite taken out of it, so Apple could just as well used this ad for it's own website! If Apple had a whole apple for it's logo, then this attempted put down would make more sense.
I'm sure Apple appreciates the free promotion.