updated 10:25 pm EST, Sun January 23, 2005
Apple to make movie play?
Robert X. Cringely says that the new in latest column about the marketing hype behind the new Mac and its product evolution: "The Mac Mini is one of Apple's trademark technology repackaging jobs. There ought to be nothing inherently exciting about the little box," noting that there are more powerful, more compact, or more less expsensive machines available: "If Apple hopes to emulate its iPod/iTunes success, what does that mean? It means selling hardware devices and proprietary content to play on those devices. The first such hardware device is probably the Mini. And the proprietary content will be video encoded in AVC H.264, which will be supported first in OS X 10.4, promised for the second quarter of this year. So Apple can't announce that it is in the movie distribution business until 10.4 (code-named Tiger) is available.