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New DRM group takes on Apple, Microsoft

updated 09:25 pm EST, Wed January 19, 2005

Group takes on Apple, MS


Apple as well as Microsoft have not yet joined a group of big consumer technology companies that have formed a for home electronics products. CNET News.com reports that the Marlin Joint Development Association is attempting to create standards for copy-protected content such as music or videos that will allow playback on equipment from any manufacturer. The group currently includes Panasonic, Philips Electronics, Samsung and Sony, as well as digital-rights management company Intertrust Technologies. "With that goal in mind, the group's development is aimed squarely at Apple and Microsoft, each of which use their proprietary digital-rights management (DRM) technologies for content distributed in their own media formats."


by MacNN Staff

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  1. ff11

    Fresh-Faced Recruit

    Joined: Apr 2004

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    01/19, 10:02pm | report spam | Reply |

    You can't be serious!

    Apple still hasn't joined the coalition that was put together for the primary purpose of crushing it? Go figure!

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    0
    01/19, 10:05pm | report spam | Reply |

    digital restrictions mgmt

    n/t

  1. slider

    Mac Elite

    Joined: Oct 1999

    0
    01/19, 10:05pm | report spam | Reply |

    I'm Cool with that

    I am totally cool with a standard not controlled by M$. I really believe that Apple learned from past mistakes with the Macintosh, but that does not mean they shouldn't attempt to maximize a technology while it can. I really think Apple is carefully looking for the breakpoint, the point where it is in Apple's best interest to either open their DRM or use another agreed upon standard. So many folks have commented on how Apple is making the same mistakes it made in the early 90's, but it's not the same. Downloadable music is still in it's infancy and Apple is leading the way. As long as Apple keeps it's i on the industry and continues to lead, it should profit, but it changes, then Apple needs to move quickly to remain one of the leaders. Apple's latest success demonstrates they know what they are doing. Had they opened their DRM when pressure started to mount, they surely would have lost ground. As I have said in the past, we don't know what Apple's long term plans are, but they have had some of the sharpest lessons in their history and are not likely to repeat them.

  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004

    0
    01/19, 10:27pm | report spam | Reply |

    Why?

    Do most customers want this or even care? I'd say that most of use would rather have no-DRM but out of the two, I choose Fairplay because it works on my mac and because it provides reasonable freedom to the user.

    This is obviously not being done with the interests of the consumer in mind at all.

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    0
    01/19, 10:30pm | report spam | Reply |

    It Makes Sense

    Apple, the iPod and the iTMS won't hold their current advantage forever. Microsoft and the Wannabees will nibble away bit by bit. Maybe Apple needs to seriously consider licensing FairPlay and AAC at some point. It DOES make sense.

  1. darkelf

    Fresh-Faced Recruit

    Joined: Nov 2003

    0
    01/19, 10:34pm | report spam | Reply |

    all the kings horses

    great, companies are now openly competing on the basis of how much they can s**** the consumer.

  1. Kesey

    Fresh-Faced Recruit

    Joined: Mar 2004

    0
    01/19, 11:15pm | report spam | Reply |

    Nice!

    Excellent - now all we'll need is one crack.

  1. Cless

    Registered User

    Joined: Jun 2003

    0
    01/20, 01:19am | report spam | Reply |

    Apple doesn't license AA

    Dolby does. Apple has no claim to AAC in any way, shape or form.

  1. chadpengar

    Fresh-Faced Recruit

    Joined: Oct 2001

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    01/20, 02:01am | report spam | Reply |

    not Dolby, Fraunhofer

    nt

  1. Superchicken

    Addicted to MacNN

    Joined: Mar 2002

    0
    01/20, 02:09am | report spam | Reply |

    Oi freaking vey

    Yah, Apple's own format, developed by... not Apple... owned by, not Apple... and... yah. But it starts with an A... that's... Apple Audio Codec right?

    Either way... I doubt this will get much traction. I could see it on the DVD front or something working well, but once you throw in a computer it'll be cracked easily. Eventually they'll have to actually stop allowing consumers to play non-protected media. That said that'll never happen cause with most of these markets you'll be able to just make one that supports both.

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