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iPod popularity drives iTunes, Apple website traffic

updated 08:35 am EST, Tue January 18, 2005

Apple site No. 48 on Web

The popularity of the iPod is driving traffic to Apple's website, according to a new report from . Apple and other retailers experienced large surges in internet traffic, as holiday-related content dominated and seasonal sites accounted for 8 of the top 10 gaining properties. According to the report, Apple in December experienced a 28-percent increase in traffic to the iTunes portion of its site, enabling Apple to rank in the Top 50 internet properties--at No. 48--with more than 12.5 million unique visitors for the month. Yahoo! (119M uniques), Time Warner Network (114M), MSN (113M), Google (71M), and eBay (66M) were among the top 5 properties, while Dell (No. 33, 16.1M) and Sony (No. 35, 15.6M) were the two PC vendors ahead of Apple.

by MacNN Staff




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