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iPod marketing director: no video iPod for now

updated 06:40 pm EST, Tue January 18, 2005

Apple: no video iPod now

Apple's director of iPod marketing worldwide, Stan Ng, has of the music player anytime soon. "There is no legal way today of taking a DVD and making it viewable on a portable device," he said, and "for a player with a 3 1/2-inch screen, you have to wonder if it would be worthwhile." Ng concludes that "fundamentally, at a corporate level, we've been clear about our involvement in music and photos - we'll see what happens with video over time," Mr Ng said.

by MacNN Staff





  1. medmuse

    Joined: Dec 1969



    "There is no legal way..."
    I don't get that at all. Is there some recent legislation that hasn't been made public? Did that strange "inducement" law come back to the floor? How can it be illegal to offer video on an iPod? IMO many people would love to be able to watch a movie on an iPod.

  1. jnicholas

    Joined: Dec 1969


    Video != DVD

    I think where this thinking goes wrong is with assumption that the only video content is DVD movies. I think a much more likely content is short format video and TV type material.

    This would play into a download scenario better as well. I would be really unlikely to wait for a full length movie to download from iTunes but I could see getting a lo-res 15fps mp4 of a news show to watch on the train ride to work.

    Soaps, vh1-style gossip shows, music video countdown, sitcoms, 20/20 type public affairs programming are all the kind of content I can see people using in commuting situations or when stuck in a doctor's office waiting room. These are all content where people aren't going to care if it's of lower than dvd quality as well.

    This is all without going into the non-commercial "look how cute my kid is" videos or funny videos/cartoons that people send each other by email or watch on

  1. e3boy

    Joined: Dec 1969


    home movies???

    Suppose i'd like to watch the videos i'v recorded on my digital camera or DV cam on my iPod. That would be just as legal as seeing my photos.
    It would connect iMovie to iPod.

  1. hybrid

    Joined: Dec 1969


    Video in iPhoto

    iPhoto can now handle "video"... Apple didn't have an issue with that. Why not give the ability to sync any video files in iPhoto to an iPod?

    My guess is that Mr. Ng is just playing coy. I would not be at all surprised if over the next 12 to 18 months there's an iPod photo update that gives video out capability, an update to iTunes that enables syncing of video from iPhoto, and an AirPort Express update that allows streaming of audio AND video to remote devices.

  1. brentsax

    Joined: Dec 1969



    They are risking missing the boat on this one - I want my iMovies on an iPod - not feature movies. Make it a little DVR with the ability to show my own movies too. Add copywrite protection and you're done.

  1. MPMoriarty

    Joined: Dec 1969


    I can see home movies...

    Yes, this is what I have been trying to tell others about this in regard to video on the iPod. Instead of the iPod being a place to store DVDs, shows, etc. (not an easy way to do this now and not a lot of online selection like the iTMS), the way to go is to allow people to sync their iMovie projects or videos they store in iPhoto. Integrate the iPod deeper into iLife.

    I think their is a bigger market of people who want to put their home movies on the iPod and share them than there is for putting commercial video on the iPod.

  1. bobolicious

    Joined: Dec 1969


    I want it for a portfolio

    ...of quicktime animations along with all the other data... so if I just don't happen to have my 6lb laptop with me when I meet a prospective client... I can't justify a $700 sony walkman replacement otherwize...

  1. LordJohnWhorfin

    Joined: Dec 1969



    That answer is completely unacceptable. As jnicholas pointed out, there is other video content than DVD that people want to carry around. Ever heard about TiVo To Go? That's EXACTLY what a video iPod is for. This would be perfect for people who are on the road all the time: when you get home, you dock your iPod to your TiVo, and you're ready to go with all the shows you would have missed or would not have had enough time to watch. You can watch them on the plane, or plug the iPod onto your hotel's TV. TiVo To Go already has all the encryption key infrastructure figured out. Apple is wasting time on this one. There are dozens of devices out there, and they're all running M$ software and video DRM. If M$ manages to own these, they may very well end up owning the future of video distribution. I wouldn't want that to happen.

  1. zubro

    Joined: Dec 1969


    the best looking...

    And I would say that the iPod on a new A/V dock would be the best looking "movie player" ever! ;)

  1. jimothy

    Joined: Dec 1969



    "...all the kind of content I can see people using in commuting situations or when stuck in a doctor's office waiting room."

    Whatever happened to books and magazines? Read people, read! You can buy yourself nearly 100 paperbacks for what these portable video players would go for.

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