updated 12:35 am EST, Mon January 17, 2005
Mac min/iPod halo effect
Needham analyst Charles Wolf says that he estimates that the , according to a CNET News.com report: "The Mac Mini is indeed cheap by Mac standards, though it's still pricier than bottom-of-the-line PCs. That said, analysts say it is just the kind of device that could spur PC-toting iPod owners and others to give the Mac a try--the so called "halo effect" Wall Street has been looking for. The main question now is just how bright a halo the new machine will shine on its maker. Needham analyst Charles Wolf said that he now estimates 11 percent of iPod-toting Windows users may buy a Mac now that the Mini is on the market. Before that, he assumed the rate would be closer to 4 percent."