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Mac mini to drive iPod halo effect

updated 12:35 am EST, Mon January 17, 2005

Mac min/iPod halo effect

Needham analyst Charles Wolf says that he estimates that the , according to a CNET report: "The Mac Mini is indeed cheap by Mac standards, though it's still pricier than bottom-of-the-line PCs. That said, analysts say it is just the kind of device that could spur PC-toting iPod owners and others to give the Mac a try--the so called "halo effect" Wall Street has been looking for. The main question now is just how bright a halo the new machine will shine on its maker. Needham analyst Charles Wolf said that he now estimates 11 percent of iPod-toting Windows users may buy a Mac now that the Mini is on the market. Before that, he assumed the rate would be closer to 4 percent."

by MacNN Staff





  1. TiDual

    Joined: Dec 1969


    Some just don't get it

    People keep comparing it to bottom of the line PCs ... why? The mini has numervous features which means it is actually a better deal than any comparable PC: truly compact (not just in some shuttle case), quiet, a dedicated graphics card, and excellent included software. Yes, it needs upgrades (memory, and probably wireless) ... but so do any bottom-end PCs. Apples new offerings (mini + shuffle) are ingenious in two respects: (a) they are inexpensive enough, yet powerful enough, to bring in new uses, and (b) will be very popular with existing Mac/iPod users as secondary devices. It's hard to see how they could have done any better.

  1. bobolicious

    Joined: Dec 1969


    Too slow 4 pc users..?

    my fear is when they try basic things like web browsing Safari won't render properly & will feel too slow compared to a $500 pc (ie 3ghz)

    a 1.6 G5 would fix the speed

    that being said the software suite which costs little for apple to give away, is compelling in itself...

    the mac is still a compromise - when it does everything at least as well as a pc for the same price they won't need an 'ipod halo'...

  1. pdot

    Joined: Dec 1969


    Re: Too slow 4 pc users?

    I have a 400Mhz G4 tower and it does most things fast enough. I have a 1.8GHz Pentium M laptop and it does most things fast enough. I don't think the Mac Mini is meant for people who recently bought new computers. In the switcher area, it's probably more for those planning on replacing their old Wintel machines and it's definitely not for hardcore gamers.

    I think another target audience are college students. It would've been great if the MM was around when I was in college (a few years ago). It would be so easy to bring back and forth.

  1. bobolicious

    Joined: Dec 1969


    G4 slow...

    ...when testing a 1.5ghz Ti (vs my 400) I saw the spinning beach ball far too much using safari - same network a 1.6ghz G5 imac and bang, pages came up much faster... I experience tha same thing on my home network - both a 1.8ghz & 266 pc are much faster at browsing - if I'm doing web research I just move from my mac... sometimes it's a 5:1 page load ratio...

    And then there's mac java, which still doesn't seem fully compatible with all sites...?

    For less web-centric types the mac mini may be just the ticket... iLife, Appleworks & Quicken are a compelling offering... Now if we could just get a Quicken Home & Business mac, home-office types could rejoice...

  1. slider

    Joined: Dec 1969


    Another point

    The Mini has good specs and should preform great giving this PC switcher a good experience. You don't want to produce a machine so bad that this new Mac user has a bad experience and switches back. If 80% of iPod users are PC users and lets say 11 million iPods have been sold, 11% of that is a little over 1.2 million new users. If the number of that 11 mill was 5 in the last sales quarter, is it unreasonable to think at least 10 million of those iPods could be sold in a year? That would be a million new mac users a year, more if you try and factor in the rate of growth of iPod sales year to year. Yeah, you defiantly want to make sure your low end Mac is a good machine.

  1. RTiMac

    Joined: Dec 1969


    Another thought...

    It might just keep Mac users from switching to PC's. With OS X looking like a clone of XP, I had all but decided my next machine was going to be a PC.

    I attended MacWorld last week, figuring this would be the last year I would even care. Then I saw Steve demo Spotlight and introduce the Mac mini. Insanely great? No, but just cool enough to keep me around for one more upgrade.

  1. hayesk

    Joined: Dec 1969


    Re: G4 slow...

    Something was wrong with the machine you tested. (What's 1.5GHz Ti - do you mean Al?) Maybe it was short on RAM.

    I use a 15" Aluminum PowerBook everyday. I rarely ever see a beachball in Safari. I have 768MB of RAM. Even my wife has a G3 iBook with 320MB of RAM and rarely sees the beach ball while surfing the web.

  1. Tengu

    Joined: Dec 1969


    ..G4 slow and Another tho

    I'm using a beige minitower with G4500 upgrade and 640MB RAM.
    It compares very favourably with PCs many years younger, I see no reason why the Mac mini would give anything but acceptable performance.

    And XP was a clone of OSX. The Mac OS, when released, was competing with Win 2000. XP came some time later.

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