Following similar comments by Creative Technology, yet another digital player manufacturer has said that Apple's introduction of iPod shuffle is 'surprising', but also that it doesn't compete with iRiver's more premium, feature-focused product offerings: "'The first [surprise] is that iPod (Shuffle) is targeting the low-end area,' he said. The low price is no surprise, as Chinese products are already available at that price: the surprise is that Apple is producing a low-end product, he said. 'The second is that they introduced the 1G (byte) player that can contain about 200 songs. It will be very difficult for users to look for and find their favorite songs.'"
Apple's "Life is Random" slogan, used by Steve Jobs at last week's Macworld Expo keynote, may be a perfect marketing phrase for its iPod shuffle, but it also affirms the growing sense of information overload, according to John Schwartz of The New York Times. "But clever Apple knows that most users will simply want the gadget to grab songs out of the main computer's library and then play them in an order of its choosing. Random. Like life....Apple, with the attitude of an artist and the eye of an anthropologist, has asked: How do we listen to music? What do we want from it? A response from the company, and its millions of customers, is that music is a kind of ambient grace, which blocks out the cellphone jabber on the train, the honking horn on the walk to the grocery store. And the result is that little white earbuds have become ubiquitous around the country." [free registration required]
Apple has found a way to capitalize on cool, after 20 years of trying with the Mac. With the iPod, Apple has finally offered "a product that combined cool with inexpensive, truly personal computing that fits in a pocket" and its iPod silhouette commercial may displace Apple's 1984 SuperBowl ad as No. 1 ad of all time, according to Randall Stross of The New York Times. "[Until the iPod,] Mr. Jobs had not been able to leverage it in traditional computers because technology in crucial areas had not matured enough to make cool affordably practical on a mass scale. To the extent that cool is based on exclusion of the uncool, Apple was too hip for its own long-term health.....Mr. Jobs now has at his disposal ridiculously cheap processing and memory, which render meaningless the distinction between computer and peripheral." [free registration required]
The Chicago Tribune's technology James Coates has posted a review of the Gateway MP3 Photo Jukebox, which he says is a worthy competitor to Apple's iPod mini. The Gateway player, according to the review, offers many features not found Apple's iPod, including a color screen, a replaceable lithium-on battery, and more: "There are things that the iPod can't handle, such as plugging the connector cord from a digital camera directly into it and storing pictures on the hard drive. This means that photo hobbyists can use the Gateway MP3 Photo Jukebox as a 4 gb picture storage vault about the size and thickness of a deck of cards. Of course there are things that iPods have that Gateway lacks."
Microsoft this week released its Entourage 2004 Junk E-mail Filter Update 1 (11.1.0) via the Web and via its AutoUpdate application. The update offers a more current definition of which e-mail messages should be considered junk e-mail, according to the company. The optional update is available for all versions of Entourage 2004 version 11.1 or later. Microsoft says that additional updates will follow. The 3.5MB download is available in seven langauges.
Now AAPL Stock: 108.33 ( -0.52 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE