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Creative: \'industry will laugh\' at iPod shuffle

updated 04:45 pm EST, Fri January 14, 2005

Creative snubs Apple

With its sights set on gaining marketshare, Creative Technology says it is about Apple's new flash-based iPod shuffle player. The company, who ramped up production of its MP3 players in its December quarter by about five times to keep up with demand, says that is sold more than 2 million MP3 players in the December quarter , according to Channel NewsAsia. Creative's CEO Sim Wong Hoo says Creative is not worried about the new flash player from Apple eating into its market share: "Actually, to me it's a big let-down: we're expecting a good fight but they're coming out with something that's five generations older. It's our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that -- that's a four-year-old product."

The article notes that Apple's 4.5 million iPod unit shipments in the December quarter is almost double that of its nearest competitor, Creative's Zen Micro.

"So I think the whole industry will just laugh at it, because the flash people -- it's worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don't have this kind of thing, and they expect to come out with a fight; I think it's a non-starter to begin with."

Creative expects that demand will continue after the holiday quarter and says it plans to continue with its production momentum this quarter with new product introductions. Creative announced that it has raised its guidance for revenue growth in its fiscal second quarter. Creative now expects to see a 45 percent on year jump in revenue for the three months ended in December to over US$360 million.

by MacNN Staff





  1. Gorloth

    Joined: Dec 1969


    They talk

    Creative does the talk, but they can't do the ipod walk

  1. dece

    Joined: Dec 1969



    Are they still in business?

  1. minimansion

    Joined: Dec 1969


    How dumb are these guys..

    When will they realize that it's NOT just about the player... it's about the whole seamless integration with the iTunes Music Store and everything!!

    Not to mention, that once you decide to upgrade, you buy another iPod and still have the SAME music, playlists and everything..

    Airport Express, etc...

    when will they LEARN!!!

    hopefully not anytime soon!!! LOL!!!!

  1. johnzoidberg

    Joined: Dec 1969



    Not being able to sell one's c*** products can sure make one bitter...

  1. ronjamin

    Joined: Dec 1969


    Remember when....

    Thier whining sounds familiar......

    "It looks like a Macintosh, but Windows 3.1.1 will never amount to anything because it's barely like System 4 on the Mac. We did that technology years ago......"

    iPods rule, iPod Shuffle (I hate the name, shoud have been "micro"), will dominate. USB disk buyers will snap these up like a junky on crack.

  1. mgpalma

    Joined: Dec 1969



    He does have a point about no display. I am a little disappointed in that, otherwise pretty cool.

    my .02

  1. MrKlin

    Joined: Dec 1969



    What do you expect them to say: "Yeah, your product is great, we suck. Let layoff everyone and close shop?"

    A flamebait article if I ever saw one.

  1. solbo

    Joined: Dec 1969


    So "Creative"

    He might be right in his assessment of the Shuffle, but that doesn't really say much about Creative. Considering how many of their products bear a striking resemblance to the iPod:

    I bought their only Mac sound card and I will never buy something from them again. Their support is abysmal.

  1. vander

    Joined: Dec 1969


    Hello, teen market

    The shuffle is going to allow teens and tweens to enter the iPod market. Many of them are there already, but now those kids that want an iPod will be able to convince mom and dad that for $99 it's finally affordable.

    I teach in a middle class high school in the midwest and I have seen some students with iPods, but not one with Creative's player.

    It's the brand, the experience, and ease of use that will sell.

    FM? For most of my students, you might as well say LP.

  1. slider

    Joined: Dec 1969


    My point

    Well, there you go. They made it first and didn't know who to make money with it. Thems the beans I guess.

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