updated 11:00 am EST, Fri January 7, 2005
Redux on Apple lawsuit
Forbes.com says that Apple's lawsuit against a Mac rumor site for publishing industry rumors is : "this sort of stuff happens all the time in the tech industry. Sources leak details of forthcoming products to reporters whose motivation is to get credit for an exclusive story. Here's the difference with Apple: most of its secret product news is not published first by national, mainstream media, but by Apple advocates. These people are customers, fans and Apple-lovers. This community gives Apple untold free--and mostly positive--publicity and buzz about upcoming products and strategies. They salivate over every upgrade."