updated 02:10 am EST, Thu January 6, 2005
Microsoft may be looking to partner with another major player in the online music industry to better compete with Apple, according to a report in The Wall Street Journal. Bill Gates said that in digital entertainment--both having "a lot of incentive to work together" in digital-music "infrastructure," including online-music services and protection against improper music copying, according to Reuters. Using the rhetoric of consumer choice, Gates said the iTunes/iPod system offers consumer virtually no choice. Gates, however, declined on possibility of a Microsoft partnership with Sony, using only the rhetoric of consumer choice when discussing the closed iTunes/iPod system.