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Independent Mac reseller helped by iPod boom

updated 07:10 am EST, Mon January 3, 2005

iPod boom helps reseller

Computer Stores Northwest is one of the independent resellers as the popular digital music player has created awareness and demand for other Apple products, according to The Seattle Post-Intelligencer: "But another move by Apple hasn't been as much of a boon for the independent reseller. As part of its expansion into the retail business, the Cupertino, Calif.-based computer maker in 2003 opened an official Apple Store at University Village, a short drive from the Seattle Mac Store. Anderson acknowledged that the effects of that competition have been noticeable in certain parts of the business. At the same time, the Mac Stores have been able to differentiate themselves with more in-depth training and classes, greater attention to third-party accessories, and other services either not available or not as much of a focus at the official company stores."

by MacNN Staff





  1. Drakino

    Joined: Dec 1969


    I love my local reseller

    I'll only shop Apple stores the day that they offer service like my local reseller. I have had 2 hardware issues on my Powerbook (white spots and a bad USB port), and both times I was without my machine for 30 minutes. Let me know when an Apple store can offer such repairs.

    I also support them due to the in depth things they let you try on their machines. I had a friend curious about Final Cut Express. He seemed puzzled when I suggested he take his camera loaded with footage into the store to try the product out. Sure enough, the staff helped him become aquainted with the product, and sometime in the future when his budget allows, he will have a Mac with Final Cut Express.

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