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Apple absent from CES in Vegas

updated 07:30 am EST, Mon January 3, 2005

Apple absent from CES

Apple is one of the notable companies (Consumer Electronics Show) in Las Vegas, as the electronics industry battles for the living room, according to CNET "CES starting on Thursday in Las Vegas, Nev., will set the agenda of what's in store in 2005 for the digital home-owner--from ultra-high-definition television screens to music and video recorders and other networked appliances. The four-day conference, the high-tech industry's largest annual gathering in the United States, will draw 120,000 technologists and retailers for a vast display of devices, from 102-inch-wide flat-panel TVs--the world's biggest--to postage-stamp-size hard-disks for music players or phones." Apple, however, is expected to unveil new products at Macworld Expo next week.

by MacNN Staff




  1. beeble

    Joined: Dec 1969


    Setting the agenda

    If I remember correctly, the iPod was not unveiled at CES. They set the agenda of what's cool in technology? I don't think so.

  1. MacScientist

    Joined: Dec 1969


    Re: Setting the agenda

    What does it mean for the exposition that who isn't there is bigger news than who is?

  1. Dalhectar

    Joined: Dec 1969


    Two different visions...

    Apple and the CE world have two different visions of technology in the future. Apple's vision has a Mac at the center, running iLife applications that make music, photos, and movies easy to create, edit, and share. The CE industry is focusing on a living room device that will manage much of the same. Big examples include Tivo and MS' Media Center OS. Apple's vision centers around the computer (Macs to be specific, but a personal computer), while the CE industry wants to create smart devices to empower dumb devices, like a TV.

    It's obvious why Apple wouldn't show up at CES. And MacWorld is just a few days away.

  1. gambit-7

    Joined: Dec 1969


    re: two different visions

    Good analysis, Dalhectar. Curious (because I'm too lazy to check): has Apple ever showcased at CES?

  1. jbelkin

    Joined: Dec 1969


    CES is Madness

    While it seems like a cool idea - CES is a MAMMOTH show that is five days of craziness spread out over 5-6 venues. While it is a showcase for new technologies, it is really for retailers to get a preview of what out there's so you everyone from a guy with an idea to people selling football phones to 100" plasma screens - and CE is one of the few areas where there are still 7-10 major players (Best Buy is biggest but their overall market share doesn't break 10%) plus hundreds of mid-sized players so people are there to do business ...

    Apple would have to spend $5 million to get any attention (and that wouldn't even remotely be the costly booth/shiowcase). And what would it get Apple? Other than PR - nothing else - Apple is going to get $50 million dollars worth of free PR with MacWorld in two weeks. Apple is not going to authorize a lot of new retailers - if you're small - go talk to Ingram (Apple's distributor) and if you're big - you're most likely selling the ipod already and frankly, Apple would you not do a half-a** job of selling macs when the Apple store can do a better job anyway. Just because SAmsung is displaying 40 mp3 players does not mean Apple is going to lose mindshare or marketshare to the ipod.

    So, while it sounds like a good idea to be where 'the boys are,' logically and business-wise, it doesn't make much sense.

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