toggle

AAPL Stock: 442.93 ( + 9.67 )

http://www.macnn.com/articles/05/01/03/apple.absent.from.ces/

Apple absent from CES in Vegas

updated 07:30 am EST, Mon January 3, 2005

 

Apple absent from CES


Apple is one of the notable companies (Consumer Electronics Show) in Las Vegas, as the electronics industry battles for the living room, according to CNET News.com: "CES starting on Thursday in Las Vegas, Nev., will set the agenda of what's in store in 2005 for the digital home-owner--from ultra-high-definition television screens to music and video recorders and other networked appliances. The four-day conference, the high-tech industry's largest annual gathering in the United States, will draw 120,000 technologists and retailers for a vast display of devices, from 102-inch-wide flat-panel TVs--the world's biggest--to postage-stamp-size hard-disks for music players or phones." Apple, however, is expected to unveil new products at Macworld Expo next week.


by MacNN Staff

Post tools:

TAGS :

 industry

Related Articles

Recent Articles

toggle

Comments

  1. beeble

    Fresh-Faced Recruit

    Joined: Mar 2004

    0
    01/03, 08:30am | report spam | Reply |

    Setting the agenda

    If I remember correctly, the iPod was not unveiled at CES. They set the agenda of what's cool in technology? I don't think so.

  1. MacScientist

    Junior Member

    Joined: Feb 2000

    0
    01/03, 09:12am | report spam | Reply |

    Re: Setting the agenda

    What does it mean for the exposition that who isn't there is bigger news than who is?

  1. Dalhectar

    Junior Member

    Joined: Jan 2002

    0
    01/03, 09:50am | report spam | Reply |

    Two different visions...

    Apple and the CE world have two different visions of technology in the future. Apple's vision has a Mac at the center, running iLife applications that make music, photos, and movies easy to create, edit, and share. The CE industry is focusing on a living room device that will manage much of the same. Big examples include Tivo and MS' Media Center OS. Apple's vision centers around the computer (Macs to be specific, but a personal computer), while the CE industry wants to create smart devices to empower dumb devices, like a TV.

    It's obvious why Apple wouldn't show up at CES. And MacWorld is just a few days away.

  1. gambit-7

    Fresh-Faced Recruit

    Joined: Feb 2001

    0
    01/03, 11:53am | report spam | Reply |

    re: two different visions

    Good analysis, Dalhectar. Curious (because I'm too lazy to check): has Apple ever showcased at CES?

  1. jbelkin

    Fresh-Faced Recruit

    Joined: Sep 2003

    0
    01/03, 04:27pm | report spam | Reply |

    CES is Madness

    While it seems like a cool idea - CES is a MAMMOTH show that is five days of craziness spread out over 5-6 venues. While it is a showcase for new technologies, it is really for retailers to get a preview of what out there's so you everyone from a guy with an idea to people selling football phones to 100" plasma screens - and CE is one of the few areas where there are still 7-10 major players (Best Buy is biggest but their overall market share doesn't break 10%) plus hundreds of mid-sized players so people are there to do business ...

    Apple would have to spend $5 million to get any attention (and that wouldn't even remotely be the costly booth/shiowcase). And what would it get Apple? Other than PR - nothing else - Apple is going to get $50 million dollars worth of free PR with MacWorld in two weeks. Apple is not going to authorize a lot of new retailers - if you're small - go talk to Ingram (Apple's distributor) and if you're big - you're most likely selling the ipod already and frankly, Apple would you not do a half-a** job of selling macs when the Apple store can do a better job anyway. Just because SAmsung is displaying 40 mp3 players does not mean Apple is going to lose mindshare or marketshare to the ipod.

    So, while it sounds like a good idea to be where 'the boys are,' logically and business-wise, it doesn't make much sense.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

MaxUpgrades MaxConnect for 2006-2008 Mac Pro

Nobody outside of Cupertino's privileged bunch knows the future of the Mac Pro line for sure. Despite Apple's reluctance to tell us wh ...

Brother HL-3170CDW LED Printer

We've mentioned before that we are far from a paperless society. For now, at least, there are tasks that require a piece of paper for ...

HTC One

It is hard to overstate just how critically important the HTC One is to the Taiwanese company’s fortunes. Despite its alarming decline ...

toggle

Most Commented

 

Popular News