Dell closes in on Apple's unique visitor count
updated 12:15 pm EST, Fri December 24, 2004
Apple leads unique taffic
Apple remains the to its Web site, despite a dramatic surge in visits to the Dell site in the last month, according to Nielsen/NetRatings. Apple and Dell also lead in the amount of time visitors spend on the sites of computer brands. In the week ending Dec. 12, compared with a month earlier, the number of unique visitors to Apple’s site declined from 4.9 million to 4.6 million. Meanwhile, Dell climbed from 2.7 million unique visitors in November to 4.1 million in the most recent period.
Fresh-Faced Recruit
Joined: Mar 2004
Considering...
Considering that with Dell, their website is one of only two ways you can purchase their stuff, this isn't good for the world's largest computer maker. Meanwhile, Apple, number 5 or 6 on the list of big computer makers (maybe even lower), is holding massive internet interest and their website is only one of thousands of ways to buy their stuff.
Will this huge lead over the last month turn into huge sales? Probably not, but that's a whole lot of people who've at least seen pictures of Apple's cool products. Mindshare! Apple have more of it than anyone else at the moment. It's starting to pay off, hopefully that will continue.