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Seattle Times: \'Macs languish next to iPod\'

updated 09:40 am EST, Mon December 20, 2004

Seattle Times on iPod

"Some analysts suggest that Apple's core products -- its desktop and notebook computers -- of the iPod's overwhelming success," writes Wendy Tanaka for the Seattle Times. However, she notes that some analysts see Apple's current stock as overvalued. "Likewise, several shoppers at the Apple store at a shopping mall in King of Prussia, Pa., doubted that the iPod's success would translate into broader Apple sales. They were there for the iPod, period, and had no intention of giving up their Microsoft Windows-based computers, which overshadow Apple's iMac and G5 computers in the marketplace."

by MacNN Staff




  1. hayesk

    Joined: Dec 1969


    True, for the most part

    ... but it got them into the store. While waiting in line they'll look around and see the Macs. I'm sure the iPod has gotten a few over to the Mac side and will continue to bring a few over. I don't think anybody is claiming there's going to be a mass exodus from Windows, as much as we'd like to see it happen.

  1. madgunde

    Joined: Dec 1969



    Wendy Tanaka is so authoritative and her methods of market research are SOOOOOO scientific! Yeah, let's ask 3 random people in a shopping mall to predict what kind of halo effect the iPod will have on Mac computers and then write an article based on that.

    What a twit.

  1. Impresario

    Joined: Dec 1969


    Note Where This is From

    In addition to being so well researched, as noted in another comment, it is also written to a specific audience -- Seattle, where one of the largest employers is ...?

    You don' bite the hand that feeds you.

  1. mouseketter

    Joined: Dec 1969


    And where is Seattle?

    The Seattle Times is in Seattle Washington. And who has the governor of Washington repeatedly said was the savior of his great state? Microsoft of course.

    I guess Wendy's article wouldn't be so bad if she has sited some sort of study to back up her claims.

    The fact is that 3 major Wall street brokers have repeatedly said that Apple is actually under valued and has listed it at a buy rating. In fact one investment firm say's to look for Apple to go over $100 a share sometime is 2005.

    The only thing missing from Ms. Tanka's article is how Apple is going out of business and when Microsoft pulls there music store out of Beta testing and releases the final version the iPod will be history.

    I have noticed that these so called iPod or iTMS killers are no longer news on TechTV, or CNN or programs like the Today show. On the Today and TechTV the tech guy mentioned "other digital music players" but only showed the iPod. On CNN the anchor said, "...and here is another company trying to take market share from the iPod... I wish them luck." I almost fell off the sofa laughing.

    So Wendy you need to do a bit more homework before you tell everybody that Apple is going out of business and the iPod is a failure. It has been said before by much better writers than your self.

  1. scottnichol

    Joined: Dec 1969


    they say that at first

    i know several people who bought iPods and swore that that was as far as their relationship with Apple went. they would never give up their PCs or consider buying a Mac.

    They all own iMac G5's now.

  1. jasonsRX7

    Joined: Dec 1969


    I said that...

    I wouldn't give up my PCs a few years ago when I bought my first iPod. Now, a G5, Powerbook, GigEth G4, B&W G3, Cinema Display, 2 iMacs, and 3 iPods later......

  1. penum6ra

    Joined: Dec 1969


    2 converts over this way.

    Starts with a couple of questions about the iPod and how to get it to work best. PLugs iPod into 4 year old PC laptop. Realizes that HD space, etc. are not cutting it, and that they really should have been thinking about a new laptop anyway. Year end bonus arrives. iBooks cost $900 shipped from Amazon. Converted.
    Wash, rinse, repeat.

    Who did she ask? The three people that walked in together with Ballmer T-shirts on holding hands?

    It's only the beginning of the conversions. You need a computer to get the music into the iPod folks! And there are a lot of people that bought computers a couple of years ago during Dot-Com boom/bust, that are now feeling their age/insecurity/instability that, after using the iPod, know that there can be something better.

  1. Glasspusher

    Joined: Dec 1969


    iPod, the gateway drug

    I wonder what Ms. Tanaka would write about Longhorn ;) hahahaha. Even if a fraction of iPod buyers switch over, it's gravy for Apple. HP's PC division is now a loss leader for their printers (and rebranded iPods!). Only Dell, M$'s b****, is making money, and this only with plenty of marketing cash from their sugar daddy.

    Some of the sheep are wising up...all empires fall.

  1. MojoRising022

    Joined: Dec 1969


    Sad, but true...

    I work at the King of Prussia store and most people who come in for iPods just want the iPod and have no interest in a computer. I am personally not seeing the iPod directly lead to increased CPU sales - the iPod has a life of its own...the iPod leads to iPod accessory sales and that's about it (in my opinion and I have only my experience to draw from).

    Customers will generally notice the 30" LCD on display and possibly the new iMac, but generally don't take the time to noodle with them. It is also hard to convince the iPod crowd that a $499 Dell is an inferior product - a lot fo the time, it is all about sticker price.

    That being said, we sell a ton of computers to switchers. The iPod may pique their curiosity, but generally it is their friends with Macs who get them interested or a desire to end the years of abuse Windows provides.

  1. trevc

    Joined: Dec 1969


    True here too

    I actually have a friend with an 700 Mhz iMac that bought an iPOD (loves it) and now is buying a Microsoft Windows Box for Christmas because his iPod works with it and he wants an updated computer but can't justify the almost double-the cost machine (it's hard to compare features).

    He also is a 'HUGE' America's Army fan and with recent upgrades he says the Macintosh crowd doesn't get the same features and might not even have a version in the future.

    When it comes down to it, in most consumers mind, it's cost (don't start the cost comparisons because of this statement!! bottomline here in Canada, the cheapest eMac is $1049, where you can find a lot of windoze computers with monitors for $500). As with gaming, etc., etc., there are lots of reasons why people decide to go with one computer or the other...

    Of course I'll stick to my mac...

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