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Toshiba to sell flash memory to Apple

updated 10:10 pm EST, Thu December 9, 2004

Apple to use Toshiba chip

Toshiba, Japan's second largest chipmaker, has agreed to , according to a report by Xinhuanet. The company is expected to begin selling to Apple "early next year," according to Yasuo Morimoto, senior executive vice-president at Toshiba, adding credibility to inside reports by sites such as AppleInsider that Apple will soon introduce a flash-memory based iPod--possibly as soon as Macworld Expo in San Francisco. Analysts expect Apple's flash memory iPod will sell for US$149 to US$199. The same analyst says that the market for flash memory music players is five times as big as the hard-drive market by unit sales and double its size by revenue.




by MacNN Staff

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  1. Joost

    Joined: Dec 1969

    0

    Think again Toshiba

    If I remember right, this is the second time Toshiba has essentially pre-announced an Apple product. It did the same with the 60Gb hard drives used in the iPod photo, sparking a denial from Apple.

    Apple's not real big on pre-announcing its products, let alone having someone else do it, as ATI learned to its cost a few years ago.

    I wonder if this is another honest mistake from Toshiba. Maybe it's nothing to do with flash iPods. We'll see. Still, I wouldn't want to be Yasuo Morimoto right now...

  1. BKNY

    Joined: Dec 1969

    0

    Why?

    What the h*** is the point of a stupid flash-based iPod? Wherein would lie the advantage in buying an iPod that can store only 128MB or 256MB of music? Please.

  1. MPMoriarty

    Joined: Dec 1969

    0

    Maybe not for iPod

    Everybody assumes that since its flash memory, it has to be a flash memory based iPod. It could be something else for all we know...

    A special remote for Air Tunes, maybe?

  1. BKNY

    Joined: Dec 1969

    0

    Re: Maybe not for iPod

    Yes, I think this would make more sense.

  1. Xiaopangzi

    Joined: Dec 1969

    0

    Price will motivate sales

    This is truly bizarre. Since when has Xinhua reported anything that is not somehow related to the communist Chinese government? Either times are changing since I've last been in China or Xinhuanet is unrelated to the official Xinhua news agency.

    Although it does seem like 512 MB is an insignificant amount of storage space for a reasonable size playlist, I did spend money several years ago—long before the iPod was ever announced—in Japan on Rio's first flash memory MP3 players, when most people had still not even heard of MP3.

    I heartily agree with forecasters that a flash-based iPod will enjoy phenomenally stronger sales than current hard-disk–based iPods mostly because it is in the price range of all of us who have been waiting for something more affordable.

    I would be tempted to buy one, but when I think that I'd have to create a miniscule playlist from my huge 90 GB collection of tunes, there is no way I could narrow them down to make a selection, so I better save my sanity by just avoiding such a purchase.

  1. d_oob

    Joined: Dec 1969

    0

    Re: Why?

    Well flash memory is up to 2 gigs and would make the mini iPod even smaller. A mini mini ipod? And with sony trying to outdo ipod sales with its portable playstation maybe this is Apple's response to that. Maybe a ipod for gamers? or Apple's first cellphone?

  1. scotty321

    Joined: Dec 1969

    0

    iPod Baby

    I'm still betting that this new iPod is going to be called "iPod Baby". At least that's what I would like it to be called -- I think it's as cute of a name as the iPod Socks are cute. And the iPod socks are SELLING! I was at a recent Apple Store, and many people were walking around with them!

  1. Meövv

    Joined: Dec 1969

    0

    Finally!!!

    This means that the G5 Powerbooks are coming!!!

  1. PBG4 User

    Joined: Dec 1969

    0

    Re: iPod Baby

    I think if Apple releases a flash based iPod they'll call it something like iPod Micro. After all, we have the iPod & iPod Mini. iPod Micro would make sense.

  1. testudo

    Joined: Dec 1969

    0

    Price

    Well, the reports state the price would be in the 149-199 range. Most people probably expect it to sell in the $100-$150 range.

    Therefore, my prediction is, taking into account that this is Apple, it'll probably be a high-end player that costs $200.

    And then I predict a lot of bitchin' about the price.

    And then I predict initial supply will be limited, with 2-3 month wait times, cause for more complainin'.

    But keep in mind that while the market for these things is big, the margins are small. Just take the info from the article that states the market is 5 times bigger, but only twice the revenue. That indicates to me that Apple wouldn't make much per device at a 'reasonable' price, so they of course will overcharge for the thing (like they do everything else).

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