updated 05:15 pm EST, Tue December 7, 2004
Sony challenging the iPod
Sony is mounting a from an unlikely direction: video games, according to Forbes report on the USB Media Week Conference taking place in New York this week: "Sony's forthcoming Playstation Portable (PSP)--a handheld gaming platform--will be primarily a gaming device. But, its use of a new Sony-created storage disc format--the Universal Media Disc, which stores nearly two gigabytes--can't help but become an easy method for selling music. The plan, says Andrew House, executive vice president of Sony Computer Entertainment America, is to get the device in consumers' hands primarily as a gaming device and then use it to market music and video."