updated 07:40 am EST, Tue December 7, 2004
iPod vs. Dell, HP, Gateway
Dell, HP, and Gateway are among the companies looking to , according to a Business Week article: "Dell is often regarded as the least Apple-like. While it regularly advertises its PCs and servers, its new line of consumer devices has enjoyed little marketing. And unlike Apple, which built a chain of splashy stores to display its wares, Dell is committed to kiosks and direct sales online that have made it the computer industry's king of cost efficiency. That said, Dell has pulled one very Apple-ish move. According to Enderle, it now outspends Apple in product placement in movies and on TV, even reversing its icon on the front of its laptop so that it's displayed right side up when the device is open. While Dell and HP are undoubtedly powerhouses, Gateway can't be counted out."