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Dell, HP, Gateway play catch up with Apple\'s iPod

updated 07:40 am EST, Tue December 7, 2004

iPod vs. Dell, HP, Gateway

Dell, HP, and Gateway are among the companies looking to , according to a Business Week article: "Dell is often regarded as the least Apple-like. While it regularly advertises its PCs and servers, its new line of consumer devices has enjoyed little marketing. And unlike Apple, which built a chain of splashy stores to display its wares, Dell is committed to kiosks and direct sales online that have made it the computer industry's king of cost efficiency. That said, Dell has pulled one very Apple-ish move. According to Enderle, it now outspends Apple in product placement in movies and on TV, even reversing its icon on the front of its laptop so that it's displayed right side up when the device is open. While Dell and HP are undoubtedly powerhouses, Gateway can't be counted out."




by MacNN Staff

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  1. torifile

    Joined: Dec 1969

    0

    HP is an iPod

    Duh. HP is selling the iPod. It won't go a long way to displacing them that way.

  1. gambit-7

    Joined: Dec 1969

    0

    Hmm...

    On a similar scenario, I wonder how long before IBM starts selling Apple's computers like HP sells Apple's iPod. Think of the impact that would make! IBM is leaving the PC market, so why not partner up with Apple the way HP did? In this case, IBM has more to gain than HP because IBM makes Apple's processors. Think of the marketing clout, with commercials for Apple's xServe/PowerMac/OS X cost-effective solutions for businesses airing during every football game, every popular tv show, everywhere you see IBM's commercials! Think of the strides Apple would make with IBM reselling and marketing their products as if it were their own, like what HP is doing with iPod.

    "Presenting the new Apple computers from IBM." Sounds good to me!

  1. ethical_paul

    Joined: Dec 1969

    0

    Gateway...

    ...can't be counted out?

    Why?!?

  1. eldarkus

    Joined: Dec 1969

    0

    Playbook

    "Competitors already are stealing some plays from the Apple playbook."

    You can steal all the plays you like, but if you dont have the right team of gadgets.. the playbook is pointless! Another bad analogy!! They may as well say, If I had the Cowboy's playbook, I could beat the Redskins with a Jr high school footbal team!

  1. Visnaut

    Joined: Dec 1969

    0

    Going at it the wrong way

    Haha, somehow, coming up with well-designed products isn't one of their priorities.

    They can spend all they want on product placement, but it still looks like a generic player that no one will care to recognize. The iPod has become a pop culture icon, and it will be very hard to erase that from people's minds.

    And for someone whose desire a few years ago was to liquidate Apple, Micheal Dell sure has been taking a lot of cues from them recently. He's learned the hard way that you can't gobble up the market by price alone, and it stings him real bad to see Apple leading in any market that he's not.

  1. JeffHarris

    Joined: Dec 1969

    0

    Compelling Product

    Sure, EVERYONE wants to displace the iPod and rake in million$.

    HP already sells the iPod.

    Dell and Gateway market inelegant and derivative products with poor design and poor aesthetics. In other words they offer consumers products that work and are good enough, but nothing compelling. Nothing that you WANT. Nothing that you NEED. Nothing that you MUST HAVE!

    Let's face it, Dell is the Radio Shack of computers and electronics. (Gateway just doesn't count.) The specs may be there, but nothing else.

  1. beeble

    Joined: Dec 1969

    0

    Dell out spending Apple

    Since Apple never pay to have their products in movies and on TV shows, Dell has always out spent Apple. Dell has to pay to get their c*** on TV because, well it's c***. Apple's stuff gets into movies and on TV because the people that make TV shows and movies use and love Apple products on a regular basis. How many directors have said "We couldn't have made this movie as efficiently as we did without Dell." None. I've heard many say this repeatedly about their Apple equipment.

    Dell on the other had, a face that only it's mother (Michael Dell) could love.

  1. scottkleinberg

    Joined: Dec 1969

    0

    Not a chance

    Dell and Gateway offer nothing but uncool c***. If that's what you want to carry around while everyone else has a shiny white iPod, then you be the dolt. If it was the 80s and everyone was carrying around a Sony Walkman except for a bunch of nerds carrying around pocket transistor radios, the situation would be comparable. You just don't do that. And the execs at Dell and Gateway can plot all they want to be cool. They just don't know how to do it.

  1. dennis

    Joined: Dec 1969

    0

    Huh?

    "Let's face it, Dell is the Radio Shack of computers and electronics."

    Uh, isn't *Radio Shack* the Radio Shack of computers and electronics? That's exactly what they sell.

  1. JeffHarris

    Joined: Dec 1969

    0

    Re Huh?

    Radio Shack = Low-End Junk

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