updated 06:55 am EST, Wed December 1, 2004
New iPods in Korea
Apple Korea plans to acquire third largest market share in the Korean MP3 player market within a year, the company said, at its in Korea. The Korea Times reports that Apple launched the new products at a press meeting at the Plaza Hotel Tuesday evening and said that it would use aggressive marketing to gain marketshare from flash-based players: "Although Apple's iPod controls 52 percent of the global market and 65 percent of the U.S. market, 97 percent of the Korean market is dominated by the flash-memory-type MP3 players, which Apple does not produce. We plan to increase our market share in Korea by 20-fold through aggressive marketing campaigns," said Sohn Hyung-man, CEO of Apple Computer Korea.